How did you come up with your brand name?
Yumi is a Japanese-inspired name; it refers to abundant beauty, and it reflects my image of a resilient, elegant and confident woman overflowing with beauty and an active zest for life.
What made you decide to open an online shop for activewear?
After a health setback, I took up yoga for its health benefits and fell in love with it. Since then, I’ve been into long-distance running, hiking, and various cardio workouts. I’ve personally experienced how staying active makes me a happier, more balanced and more energetic person.
Yumi Active is a result of my interest in exploring how to make high-quality, stylish activewear and yoga leggings with an exciting twist. I am obsessed with quality. I envisioned a brand to inspire and thrill the discerning modern woman who values aesthetics, style and comfort.
I also wanted to create a refreshing brand with an Eastern touch, in a range of unique designs, made with top-grade sports materials for women.
How did you come up with the concept?
Denne historien er fra December 2020-utgaven av EL Singapore.
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Denne historien er fra December 2020-utgaven av EL Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Perfect Pearly Whites!
Knowing you have white, sparkling teeth beneath your lips is a sure-fire way to make you smile with confidence. If you've noticed your teeth looking more yellow than \"hello\" lately, perhaps it's time for a visit to a dental clinic for a teeth-whitening session.
Save your Spine at Work!
Sitting in an air-conditioned office has its benefits in steamy Singapore. But, long, sedentary days can play havoc on our necks and backs. Here, orthopaedic surgeon DR YILUN HUANG talks about spinal issues faced by office workers, and how to treat and prevent them.
Festive Fashion Show!
As the year draws to a close, now's a good time to stock up on festive fashion. White Ginger has released a fab new line just in time for party season. Plus, it's hosting a fun multilabel fashion soiree so you can view the looks with tasty bites and a glass of vino in hand!
Finding Eco-Luxury in Fiji
Here's a destination that's often a little bit off the travel radar for people in our region - but definitely shouldn't be!
48 Hours in Patong
CHERRY LAI checks into the sparkling new M Social Hotel Phuket for a weekender full of food, fun and relaxation.
Ticket to Thailand
Are you physically here but mentally on a beach in Thailand? We've found destinations for two types of holiday-goers: one for someone looking for a place to chill, and another where you can also let loose!
Laying Out Memories Through Food
YASMIN, JESSICA and PEARL are the local co-founders of The Plattering Co. They share their favourite parts of doing business with each other and a few of their hobbies outside work hours.
Curry, Spice & Everything Nice
Craving a curry? Whether you're dreaming of a creamy korma or a biryani, the EL team went all in, indulging in everything from buttery parathas to tangy papdi chaat. We explored the best of Singapore's Indian dining scene, and trust us-these spots will spice up your life!
Is It Really Backed Up in the Cloud?
SARAH and BO PINEL of Tekkie Help break it to us that cloud storage is not a data backup. Here's why that's the case and how we can rectify the problem.
A Musical Community
The new Pops Chorus and Orchestra at Marlborough College Malaysia (MCM) has students, parents, staff and even the Master involved. SIMON BURBURY tells us more - including where you can catch their performances.
