Working Out In Style
EL Singapore|December 2020
Striking a stylish downward dog in yoga needn’t only be about flexibility. Yumi Active offers a range of sleek, re-imagined performance gear with gorgeous designs, bold prints and ethnic motifs – the right kit for getting fit! We chat with the brand’s founder, DIANA CHANG.
Working Out In Style

How did you come up with your brand name?

Yumi is a Japanese-inspired name; it refers to abundant beauty, and it reflects my image of a resilient, elegant and confident woman overflowing with beauty and an active zest for life.

What made you decide to open an online shop for activewear?

After a health setback, I took up yoga for its health benefits and fell in love with it. Since then, I’ve been into long-distance running, hiking, and various cardio workouts. I’ve personally experienced how staying active makes me a happier, more balanced and more energetic person.

Yumi Active is a result of my interest in exploring how to make high-quality, stylish activewear and yoga leggings with an exciting twist. I am obsessed with quality. I envisioned a brand to inspire and thrill the discerning modern woman who values aesthetics, style and comfort.

I also wanted to create a refreshing brand with an Eastern touch, in a range of unique designs, made with top-grade sports materials for women.

How did you come up with the concept?

Denne historien er fra December 2020-utgaven av EL Singapore.

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Denne historien er fra December 2020-utgaven av EL Singapore.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

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