'It's About Giving The Asian Culinary Scene The Storytelling Platform'
Epicure Magazine|December 2021 - January 2022
It’s about giving the Asian culinary scene the storytelling platform it fully deserves, says CreatorsLab’s CEO and co-founder Jon Lister.
Nida Seah
'It's About Giving The Asian Culinary Scene The Storytelling Platform'

In one of the episodes of The Creators video series, MasterChef Singapore judge and celebrity chef Bjorn Shen muses on how his wife tried to stop his propensity to draw a certain part of a man’s anatomy.

The rest of the episode, not to mention the entire series, continues in a similar vein. It’s unfiltered, uncensored and refreshingly authentic. Through this series created by local content startup CreatorsLab, we are given a rare insight into the lives of Asia’s most inspiring culinary talents. Each episode, which streams on YouTube and at Creatorslab.co, also features interviews from family and friends that reveal their not-so-glamorous road to success.

At the helm of the video series is CreatorsLab’s CEO and co-founder Jon Lister whose goal is to tell the real and often messy stories behind the most celebrated chefs in the region. Together with co-founder and executive producer Arijit Sengupta and a team of like-minded creatives, he has since profiled talents like chef-owner Han Li Guang (LG Han) of one-Michelin-starred restaurant Labyrinth, pastry chef Janice Wong, and chef-owner of private dining experience Ownselfmake, Shen Tan. epicure speaks to Lister to find out how it all began, why food is the topic of choice, and what we can expect from the team in the near future.

How and why did you get into filmmaking?

I started making films with my Dad’s VHS camcorder and my toys when I was five years old. I think I had watched a TV show about how Wallace and Gromit was made and thought I could do it myself! It wasn’t until I moved to Hong Kong around 11 years ago when I started working in video professionally. I worked for a company that did travel and food videos, which took me to Malaysia and then Singapore.

When and why was CreatorsLab started?

Denne historien er fra December 2021 - January 2022-utgaven av Epicure Magazine.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra December 2021 - January 2022-utgaven av Epicure Magazine.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA EPICURE MAGAZINESe alt
Plant-Powered Paradise
Epicure Singapore

Plant-Powered Paradise

Exploring Seoul's Burgeoning Vegetarian Food Scene

time-read
5 mins  |
August 2024
Brewing tradition, bottling innovation
Epicure Singapore

Brewing tradition, bottling innovation

Chunpoong Brewery is safeguarding a cherished Korean beverage, makgeolli, while embracing innovation for a new era.

time-read
5 mins  |
August 2024
Home is where the heart is
Epicure Singapore

Home is where the heart is

The best memories are often made at home, something which Hideaway, Nae:um Group's latest venue featuring a cosy design inspired by nature, is venture, aims to recreate.

time-read
1 min  |
August 2024
The Life Aquatic
Epicure Singapore

The Life Aquatic

On board Oceania Cruises' Riviera, a luxurious two-week voyage along the Southeast Asian coastline delivers on its promise as a food lover's paradise at sea, offering an array of specialty restaurants, thoughtfully re-inspired menus, and a state-of-the-art cooking school.

time-read
6 mins  |
August 2024
Bright lights, big city
Epicure Singapore

Bright lights, big city

Going to Bangkok for an extended weekend? We've narrowed down a few places for you to swing by.

time-read
6 mins  |
August 2024
Sun, sea and banh mi
Epicure Singapore

Sun, sea and banh mi

NOX Beach Club in Central Vietnam is a balmy haven for daytime escapes and after-dark events. Plus you will never go hungry here thanks to the collection of six restaurants and bars.

time-read
3 mins  |
August 2024
Laneway stars
Epicure Singapore

Laneway stars

Melbourne shines bright with its bevy of dining gems and new luxe hotels. It's time to revisit this well-loved destination.

time-read
10+ mins  |
August 2024
Spiced and praised
Epicure Singapore

Spiced and praised

These spice-centric East Indies Gins from Spice Island Distilling Co. have been acclaimed for their authentic excellence.

time-read
2 mins  |
August 2024
Girl power
Epicure Singapore

Girl power

Seoul's female bartenders liven up the city's drinking scene with their artistry and expertise.

time-read
7 mins  |
August 2024
Eye on Asia
Epicure Singapore

Eye on Asia

After 25 years in Hong Kong and 12 in Singapore, British wine merchants Berry Bros.& Rudd is a seasoned player on the Asian wine landscape. Charlie Rudd, a fourthgeneration family member, now leads the charge in Asia.

time-read
4 mins  |
August 2024