The Return of the Man perm
Esquire|Summer 2021
A perm (yes, a perm) might just be your ticket to a good hair day, every day
GARRETT MUNCE
The Return of the Man perm

WHERE DOES YOUR MIND GO when you hear the word perm? Dee Snider. Your mom, circa 1987. Poodles. That’s fair. But here’s the thing: Thanks to advances in technology and technique, a perm looks good now. Really good. I shit you not. A whole generation of guys is discovering it’s their fast track to the best hair they’ve ever had.

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