![NEWS TRAIL](https://magarticles.magzter.com/articles/10252/481367/5f083fdf7ef9f/NEWS-TRAIL.jpg)
I have known Ruth Elkins for some time, but I’m still not sure if she has ever forgiven me for introducing her son to sugar some years ago. Back then we were talking about baby biscuits, but this time the subject was storytelling in business and Ruth’s own story. Ruth has enjoyed an incredibly varied and illustrious career in journalism and she now runs her own creative content and communications consultancy.
‘I work with stories. Stories make me tick,’ reveals the former Times news editor. ‘I’ve always been good at spotting good stories and teasing them out, editing them. I help businesses and individuals tell their best stories and build their brands — whether that’s in the media or in their own communications and creative content.’
With past and present clients ranging from at-home blood testing service Monitor My Health to Essex-based pedigree bulldog and pug breeders The Bully Ranch, Ruth has also recently finished her first co-written novel with singer Stacey Jackson – which is excitingly with a top London literary agent.
During the current pandemic she’s been helping launch Commuter Kit, a new service for businesses to provide employees with a regular supply of face masks and a 24hr-lasting hand sanitizer from New Zealand, to keep them safer traveling to and from work.
Denne historien er fra August 2020-utgaven av Essex Life.
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Denne historien er fra August 2020-utgaven av Essex Life.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
![The rise of maskne](https://reseuro.magzter.com/100x125/articles/10252/539806/5f8eea3b74f95/crp_The-rise-of-maskne.jpg)
The rise of maskne
With the term ‘maskne’ becoming an increasingly common search online and on social media, Krystal Prince explains what it is and how you can control mask-induced acne
![The forgotten lady](https://reseuro.magzter.com/100x125/articles/10252/539806/5f8ee4f29cb7e/crp_The-forgotten-lady.jpg)
The forgotten lady
Charlotte Christie shares the life story of Anne Knight, an Essex pioneer for the abolition of slavery and women’s suffrage who’s achievements have almost been air-brushed from history
![Stride out in the Sampfords](https://reseuro.magzter.com/100x125/articles/10252/539806/5f8ee1abd46f5/crp_Stride-out-in-the-Sampfords.jpg)
Stride out in the Sampfords
This charming, circular winter walk takes you on a tour from the village of Great Sampford to its neighbour, Little Sampford, and back again
![MUCH TO TALK ABOUT](https://reseuro.magzter.com/100x125/articles/10252/539806/5f8ee816a7c9d/crp_MUCH-TO-TALKABOUT.jpg)
MUCH TO TALK ABOUT
As a presenter on Sky Music and the host of two TV talk shows of her own on Gidea Park-based Sky channel Spotlight TV, Hayley Palmer is never short of words. Nicky Adams asks her how she came to be in front of the camera
![LIFE and SOUL](https://reseuro.magzter.com/100x125/articles/10252/539806/5f8edcff21042/crp_LIFE-and-SOUL.jpg)
LIFE and SOUL
Radio 1 broadcaster and producer Charlie Hedges began her career as Britain’s youngest breakfast show host and is now one of the world’s most successful female DJs. Denise Marshall caught up with the Essex-based queen of the air waves
![Lest we forget](https://reseuro.magzter.com/100x125/articles/10252/539806/5f8edeb89888f/crp_Lest-we-forget.jpg)
Lest we forget
Remembrance Sunday will have a special poignance this month as 2020 marks the 75th anniversary of the end of World War II. Stephen Roberts profiles how much the county of Essex contributed to the war effort and how much it cost
![Lakeside Magic](https://reseuro.magzter.com/100x125/articles/10252/539806/5f8ee0a0a18f8/crp_Lakeside-Magic.jpg)
Lakeside Magic
The Lake House, nestled in Mill End on the outskirts of the village of Bradwell on Sea, has been owned by the same family for 60 years and was once a thriving four-buoy water-ski lake.
![Keep on running](https://reseuro.magzter.com/100x125/articles/10252/539806/5f8edba961078/crp_Keep-on-running.jpg)
Keep on running
BBC presenter and director David Whiteley shares his insightful view on stories from across the county of Essex
![Cheers!](https://reseuro.magzter.com/100x125/articles/10252/539806/5f8ee95b8a192/crp_Cheers.jpg)
Cheers!
Starting to get that festive vibe? Why not plan ahead by selecting not only the drinks you want to serve this Christmas, but also ticking off a few presents too?
![A doggy day out on… Saffron Walden](https://reseuro.magzter.com/100x125/articles/10252/539806/5f8ee2e749993/crp_A-doggy-day-out-on-Saffron-Walden.jpg)
A doggy day out on… Saffron Walden
Join Ernie, the county’s most famous Westie, as he steps back in time on a trip to this medieval market town