Sealed Air’s Diversey Care as part of its Corporate Social Responsibility (CSR) has recently launched an access to soap programme in partnership with Doctors for You, a humanitarian organisation. Himanshu Jain, MD&VP, Indian Sub-Continent, Sealed Air, explains the strategy behind the programme and impact achieved so far.
How important it is for corporates to invest in healthcare through the CSR activities?
Corporate Social Responsibility (CSR) is a concept that has many different meanings and definitions. The way it is understood and implemented differs greatly for each company and for each country.
Companies have their duty towards the society and CSR helps in bridging the gap between society and corporate world. CSR will help the healthcare sector to participate in social issues that could serve to improve their images and enhance the stakeholder.
The healthcare industry deals with a variety of challenges. Right from labour shortage, costly technological advancements, implementation of international quality standards, etc., makes this industry one of the most operationally difficult sectors. Hospitals have to work harder than other industries to win and retain that trust while coping with the operational challenges.
India carries 20 percent of the world’s disease burden, according to data from the World Health Organization (WHO). About 75 per cent of deaths globally are caused by communicable diseases, of which India accounts for 17 percent.
CSR funds are therefore being used to encourage innovation in healthcare processes and medical devices to deliver healthcare in a portable, convenient and cost-effective way. Investment in healthcare is an asset to the country and companies should seriously consider investing in healthcare.
Explain to us the rational behind your Soap for Hope campaign and how have you implemented this?
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Denne historien er fra July, 2016-utgaven av Express Healthcare.
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