Most men hesitate to enter a lingerie store,but online,men are emerging as significant buyers of women's undergarments thanks to the anonymity it provides.
Most men hesitate to enter a lingerie store, but online, men are emerging as significant buyers of women's undergarments thanks to the anonymity it provides. And the number of male buyers rises sharply during occasions like Valentine's Day.
Online lingerie firm Clovia said around 25% of its buyers on average are men. "The figure touches almost 40% during the November to February period -the wedding season in many parts of the country, and hence also the wedding anniversary season. Many of these orders ask for gift wrapping," founder Neha Kant said.
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Denne historien er fra October 2017-utgaven av Fashion You Intimate.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Men Are Big Buyers Of Lingerie Online
Most men hesitate to enter a lingerie store,but online,men are emerging as significant buyers of women's undergarments thanks to the anonymity it provides.
Unseen Fashion Of Nightwear
The silhouettes in the nightwear world have become more versatile. They are not just limited to nighttimes use, but worn as underpinnings or as casual wear at the weekends, travelling time or at home. Yes, the fashion in nightwear is blooming out and turning as just next cool fashion stuff!
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Easy Tips Protect Your Skin and Hair
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Significance Of Holi
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Clovia To Expand Production Capacity To 12 Lakh Units In 2017
Delhi-based Purple Panda Fashions, which owns and operates online lingerie store Clovia, is set to expand its production capacity from 5 lakh to 12 lakh units by the end of 2017.
Patanjali Plans To Make Everything From Undergarments To Ethnic, Sportswear
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Footwear Retailer Woodland To Diversify Into Inner-wear Segment
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Marks & Spencer
Brings welcome relief for cancer patients.
