Talk Beauty To Me
Female Malaysia|January 2019

With Brands And Products Being Created In A Flash, Keeping Up With What’s Trending Is A Tough Job! Get Up To Speed With Sarah Hani Jamil’s Crash Course On The Top 10 Beauty Buzzwords That May Shape The 2019 Beautysphere.

Sarah Hani Jamil
Talk Beauty To Me

1. SKINIFICATION As 2018 has proven, haircare is no longer limited to shampooing, conditioning and the occasional masking sesh – and it shouldn’t be! With skincare, you get cleansers, toners, serums, masks, oils and more. Skinification refers to a haircare regimen that follows the concept of skincare, with formulas as bespoke as the items that you slather on your face, and presented as sensorial rituals. The South Koreans have even introduced a 10-step haircare routine that focuses on maintaining a healthy scalp, which is essentially skin, that will later lead to a healthy head of hair. What are some of the new hair products to look out for this year, you ask? Anti-pollution scrubs to detoxify your scalp as well as rinsing vinegar to balance its pH level. YVES ROCHER REFRESH RINSING VINEGAR, RM46, AND ANTI-POLLUTION DETOX SCRUB, RM55

2. ATHBEAUTY The last five years have seen a boost in the athleisure trend whereby activewear is not just created for fitness but for working out (or street-struttin’) in style. This leads to the obvious conclusion that the increased consciousness in health has transformed the way we live life on a daily basis. So it makes total sense to have handy beauty products that are made for convenience and target the way our skin behaves when we’re working out – we get sweaty and heat up, then our pores open up and our hair gets greasy. And that doesn’t work well if you’re putting your regular makeup on while you’re at the gym. So what should you look for? High-performing products that are both lightweight and sheer.

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