I was not the only one who turned to golf for solace during the pandemic. Maybe you were bitten by the bug long ago, or rediscovered the game during the doldrums of a WFH summer. Perhaps you fell into it for the very first time. What’s clear is that the sport wasn’t just a lockdown respite. You’re not just imagining that demand at your local course is still up: The great 2020 golf boom reportedly resulted in a net increase of 60 million–plus rounds of golf—the biggest one-year gain since 1997, when a young man named Tiger Woods won his first major. And last year alone, more than 3 million people hit a golf course for the first time, according to the National Golf Foundation.
Why is this happening? Start with this undeniable fact: Playing golf is fun. But the fun can only get you so far, which brings us to the second thing: We are living in a golden age of gateway drugs to the game. In recent years, a number of new products, podcasts, publications, courses, clubs, shows, and stewards of the sport have redefined how a new kind of golfer might indulge their passion. Fellow golf sickos got busy inventing things that didn’t yet exist but that they themselves wanted. If the sport that millions and millions of people are getting into feels different, that’s because it is. This is golf’s new no-rules era.
Denne historien er fra August 2022-utgaven av GQ India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra August 2022-utgaven av GQ India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
The 30 Best Watches Of 2024
Rounding up the best shapes, materials, complications and sizes from this year's horological novelty treasure chest.
Wes Lang's Heroes of Love...
Last month, LA-based artist Wes Lang unveiled The Black Paintings, a monumental series of works that play like storyboards to a raucous midnight horror movieand a spiritual quest. Here, GQ collaborates with the artist on a fashion story that brings his stylish characters off the canvas.
The Miraculous Resurrection of Notre Dame
In 2019, a fire nearly destroyed the crown jewel of France-and the nation set a breakneck five-year deadline to bring it back from the ashes. This is the story of how an army of artisans turned back centuries to restore Notre-Dame by hand, and wound up reviving something even greater than the cathedral itself.
"IT'S NOT ABOUT BEING PERFECT. IT'S ABOUT BEING REVOLUTIONARY."
Beyoncé Knowles-Carter talks business, legacy, art, and family
The Wedding Singers
Madboy Mink's dynamic duo, Saba Azad and Imaad Shah, redefine festive style.
A Watch Is More Than Just a Pretty Face
As collectors look to make their grail watches stand out, they're turning to unique vintage bracelets and paying thousands on thousands for straps on the secondary market.
The Fluidity of Cartier
Why Gen Z stars are obsessed with this historic maison.
A Princess with Passion
From restoring monuments to reviving hereditary crafts, Bhavnagar's Brijeshwari Kumari Gohil has her sights on the future.
THE FUTURE SOUNDS LIKE AT EEZ
The Coachella-slaying, multi-language-singing, genre-obliterating members of Ateez are quickly becoming load-bearing stars of our global pop universe.
DEMNA UNMASKED
He's the most influential designer of the past decade. He's also the most controversial. Now the creative director of Balenciaga is exploring a surprising source of inspiration: happiness. GQ's Samuel Hine witnesses the dawn of Demna's new era, in Paris, New York, and Shanghai. Photographs by Jason Nocito.