Twitter, Instagram and Facebook may be essential to modern fame, but many stars and politicians can’t (or won’t) handle them. It’s the social media manager who keeps a celeb on message, out of trouble and – above all – ‘authentic’
Hiring a social media manager is like handing your car keys over to someone you’ve had coffee with once, maybe twice. Sure, he seems nice; his shirt is tucked in; he appears to have a handle on the basic workings of Twitter and Facebook and Instagram – have at it! And just like that, he has your Twitter password and he’s going to take your account out for the day. He may make a few wrong turns, run a few red lights – you see where we’re going with this – but he’ll have it back for you in the garage by nightfall.
Sometimes, though, the car gets totalled and you have to take the keys back.
In May, New York City mayor Bill de Blasio hired Scott Kleinberg, who had been running social media at the Chicago Tribune, as his social media director, one of the more high-profile digital management positions, at least in the political realm. After just eight weeks, Kleinberg quit, writing on Facebook that his “dream job” had turned out to be just the opposite. “I tried to stick it out, but it was impossible,” Kleinberg wrote, explaining he had to leave for “the sake of my health and my sanity.” He vented that he was working “13-hour” days (plus weekends) in the role and also said the mayor’s office had mandated that he get approval on anything he posted, even on his personal social media accounts.
Denne historien er fra November 2016-utgaven av GQ India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra November 2016-utgaven av GQ India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
The 30 Best Watches Of 2024
Rounding up the best shapes, materials, complications and sizes from this year's horological novelty treasure chest.
Wes Lang's Heroes of Love...
Last month, LA-based artist Wes Lang unveiled The Black Paintings, a monumental series of works that play like storyboards to a raucous midnight horror movieand a spiritual quest. Here, GQ collaborates with the artist on a fashion story that brings his stylish characters off the canvas.
The Miraculous Resurrection of Notre Dame
In 2019, a fire nearly destroyed the crown jewel of France-and the nation set a breakneck five-year deadline to bring it back from the ashes. This is the story of how an army of artisans turned back centuries to restore Notre-Dame by hand, and wound up reviving something even greater than the cathedral itself.
"IT'S NOT ABOUT BEING PERFECT. IT'S ABOUT BEING REVOLUTIONARY."
Beyoncé Knowles-Carter talks business, legacy, art, and family
The Wedding Singers
Madboy Mink's dynamic duo, Saba Azad and Imaad Shah, redefine festive style.
A Watch Is More Than Just a Pretty Face
As collectors look to make their grail watches stand out, they're turning to unique vintage bracelets and paying thousands on thousands for straps on the secondary market.
The Fluidity of Cartier
Why Gen Z stars are obsessed with this historic maison.
A Princess with Passion
From restoring monuments to reviving hereditary crafts, Bhavnagar's Brijeshwari Kumari Gohil has her sights on the future.
THE FUTURE SOUNDS LIKE AT EEZ
The Coachella-slaying, multi-language-singing, genre-obliterating members of Ateez are quickly becoming load-bearing stars of our global pop universe.
DEMNA UNMASKED
He's the most influential designer of the past decade. He's also the most controversial. Now the creative director of Balenciaga is exploring a surprising source of inspiration: happiness. GQ's Samuel Hine witnesses the dawn of Demna's new era, in Paris, New York, and Shanghai. Photographs by Jason Nocito.