In this age of digitalisation, workwear is undergoing an identity crisis
Flashback to the ’80s – a period defined by power dressing. It was a time when every woman aimed to be a man in a man’s world. Double breasted suits, boxy cuts and oversized shoulders doubled as an armour in an attempt to conceal their inherent femininity. Within a decade, designers such as Armani trimmed and tailored these silhouettes, softening them and allowing the female form to announce itself.
Circa today, women have overtaken the workforce. Their millennial ways of adopting an alternative lifestyle or unorthodox career choices have blurred the boundary between work and play, which is reflected in the way they carry themselves. Therefore it’s no surprise that millennials are all about creating a personal brand that embodies who they are, rather than making a professional statement. Another side effect of digitalisation is the spawning of co-working spaces and an entrepreneurial culture that encourage interactions via email. All these factors have dismantled homogenised uniforms and led to the casualisation of workwear.
Individuals are now seeking transitional pieces – a crossover between duty and off-duty dressing. Brands on their part are trying to design workwear apparel for the newer generations through authentic collections offering office staples with contemporary updates, that will form the basis of a modern wardrobe.
Denne historien er fra August 2018-utgaven av Grazia.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra August 2018-utgaven av Grazia.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Cultural Renaissance
With a vision to bridge Jaipur's artistic legacy and the global contemporary art world, HH Maharaja Sawai Padmanabh Singh and Noelle Kadar launch the Jaipur Centre for Art
LOVE, LOSS, AND LESSONS LEARNED
In conversation with Durjoy Datta, as he reflects on the emotional toll of writing intense stories, his journey as an author, and how his latest book revisits themes of love, second chances, and loss
All Eyes On THIS
Meet the newest standout brands on Grazia's beauty desk
Is Restocking Our Fridges A New Form Of Self-Care?
All the reasons why #restocking may not be as calming as it seems
SAVOUR THE TASTE OF SOUTHEAST ASIA
In the heart of our capital lies an extraordinary dining experience, unlike any other
ESCAPE THE ORDINARY
Luxury stays are now an essential part of our lives.
CHEFS ON THE LOOSE
Here's How Pop-Ups, Takeovers, and Workshops Are Heating Up the Indian Culinary Scene
NOT SO HIDDEN
What's making everyone wear acne patches, from transparent ones to colourful with bold designs, in public spaces?
RAISING THE BAR
With medi-facials on the rise, we're setting new benchmarks of our expectations from these treatments, and they're delivering
WHAT WORLD ARE WE LEAVING BEHIND FOR HER?
Despite stronger laws, crimes against women continue to rise in India. The International Day of the Girl Child is not one for celebration, but instead, one for igniting concern, awakening, and reformation