During this discussion, Martin discussed the responsibility of tackling a project like this as well as unique insights and stories about the process of bringing immersive audio to a legendary body of work, how the new technology is transforming how music is created and enjoyed, honoring the legacy of his father and The Beatles, the implications for a new generation of artists, and more. Here are some key highlights from this conversation, edited to be more concise.
Giles Martin On…
The journey of bringing new technology to the Beatles catalog… I think Sgt. Pepper’s the first Dolby Atmos record. We went back and redid it because technology changed like it does. Paul and Ringo are always going, “How can we push technology? How can we change the way?” So it made sense to me to do Sgt. Pepper’s, one of most famous albums of all time in new technology, because that’s what The Beatles want. Paul says, “I don’t want to be stuck in a museum. I don’t want to be under a glass case. I want people to discover things. I want people to listen to stuff, to explore. People have an opinion about things”. The Beatles don’t want to be the sort of on some mount going, “don’t touch it.”
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