Sennheiser's Take On 3D Audio
HWM Singapore|August 2019

Uwe Cremering, Director, Ambeo Immersive Audio, Sennheiser.

Marcus Wong
Sennheiser's Take On 3D Audio

How is Sennheiser’s take on 3D audio different from everybody else?

Actually, five, six years ago we saw a trend in the market for immersive audio. And that’s why we decided, let’s bring this into our company’s strategy as one main pillar; Sennheiser in the future should also stand for 3D audio. So that’s augmented reality, virtual reality sports podcast, 3D recording, and music listening.

Of course, we also had to decide what was “3D audio” for us, because there are many interpretations of 3D out there. For us, we needed the height information and we said ok, if we wanted to reproduce reality, then we have to come very close to reality.

Nothing is more real than reality. Because you hear me speaking here (gestures in a sweep around us), there’s left and right, and that’s reality. So for Ambeo, it must be close to reality. That’s why we have a 3D recording microphone, and the ambition is always to come as close as possible to reality.

Ambeo is not a codec. It’s not like Dolby Atmos, or the like. We analyze the market and our understanding is that the codecs are good enough for what we want to do. Ambeo is a kind of listening experience.

So then you needed a line of products for this experience?

Well up to a point we decided we needed a kind of listening device, because our promise is that we cover the entire chain. Thankfully, we’re a family-owned company, and both Daniel and Andreas (Sennheiser) gave the ok to proceed.

Denne historien er fra August 2019-utgaven av HWM Singapore.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra August 2019-utgaven av HWM Singapore.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA HWM SINGAPORESe alt
How To Secure Your Smartphone
HWM Singapore

How To Secure Your Smartphone

WE COVERED THE IMPORTANCE OF A STRONG password earlier. And this also applies to your smartphone too. While using your birthdate can seem convenient, if you wouldn't use that on your PC, then you shouldn't use it on your phone either.

time-read
5 mins  |
November 2024
Ryzen AI Enters The Fray
HWM Singapore

Ryzen AI Enters The Fray

This review covers the flagship processor in the lineup, the Ryzen AI 9 HX 370, which features a powerful 12-core, 24-thread configuration, 36MB of cache, and Radeon 890M graphics.

time-read
3 mins  |
November 2024
IT'S UPGRADE TIME
HWM Singapore

IT'S UPGRADE TIME

As the tenth anniversary of the Apple Watch approached, rumours about a revolutionary device with a dramatic design change swirled-the Apple Watch X. But as it turns out, we got the Apple Watch Series 10 instead.

time-read
3 mins  |
November 2024
Intel Core Ultra 2 Shines
HWM Singapore

Intel Core Ultra 2 Shines

With a week of hands-on experience with the ASUS Zenbook S 14 powered by Intel's Core Ultra 7 258V, it's clear that Intel has created a chip that's a serious contender in the ultraportable space.

time-read
3 mins  |
November 2024
Smaller, Lighter, Smarter
HWM Singapore

Smaller, Lighter, Smarter

When it comes to second-generation products, you expect improvements, and the Google Pixel Buds Pro 2 certainly delivers.

time-read
3 mins  |
November 2024
AN ATMOSPHERIC ATTEMPT
HWM Singapore

AN ATMOSPHERIC ATTEMPT

Taking on a remake of Konami's classic Silent Hill 2 was always going to be a daunting task. Enter Bloober Team, the studio behind other psychological horror titles like The Medium and Blair Witch. While those were solid efforts in their own right, Silent Hill holds a special place in the hearts of horror fans, and any attempt to update it was bound to be scrutinized.

time-read
3 mins  |
November 2024
BASIC, BUT COMPETENT
HWM Singapore

BASIC, BUT COMPETENT

Following the success of the Nothing Phone (2) and Nothing Phone (2a), the company launched its sub-brand, CMF by Nothing, aimed squarely at the budget-conscious.

time-read
3 mins  |
November 2024
LENOVO YOGA SLIM 7X
HWM Singapore

LENOVO YOGA SLIM 7X

The Lenovo Yoga Slim 7x stands out in terms of build quality and design. With a thickness of just 12.9mm and weighing a mere 1.28kg, this laptop is incredibly portable.

time-read
3 mins  |
November 2024
COMFY, SECURE, AND OPEN
HWM Singapore

COMFY, SECURE, AND OPEN

With the Nothing Ear (Open), the company has focused on elevating the open-fit experience with a stylish design, secure fit, and surprisingly solid audio quality.

time-read
3 mins  |
November 2024
The Emperor Of Mankind Approves
HWM Singapore

The Emperor Of Mankind Approves

Warhammer 40,000: Space Marine 2 puts you right in the middle of the Imperium's most brutal battles, and it does so with an unapologetic embrace of its own absurdity.

time-read
3 mins  |
October 2024