The New York Times described Super Apps as the “Swiss Army knife of apps.” Super Apps are multifunctional applications that unify numerous mobile app services into a common interface - sometimes through an ecosystem of different providers whose components are integrated into a seamless mobile experience.
Super Apps are especially popular with Gen-Z and Millennial consumers, and as ASEAN is home to one of the youngest populations in the world, it is tipped to become a Super App supermarket. According to the Singapore Economic Development Board, the ASEAN Super App market will be worth US$23 billion in revenue by 2025 (up from US$4 billion in 2020) on the back of five main revenue drivers - ride sharing, food delivery, fintech, digital banking, and e-commerce.
ASEAN’s demographics, emerging Super App ecosystems, and strong players including Grab, Gojek, Sea, Wechat and AliPay point to a mobile-first future.
Tom Tovar
CEO. Appdome
ALL THAT GLITTERS…
However, there are no guarantees when it comes to app security and bolstering it is necessary. Security matters, because protecting Super Apps and users from cybersecurity threats is not only critical to securing user Personal Identifiable Information (PII) and ensuring the integrity of their financial transactions, but also an imperative to inspire confidence, downloads andutilisation. After all, a Super App’s value is in its usage and convenience which is only possible if it balances security with user experience. A recent Appdome mobile consumer survey found that consumers in Southeast Asia favour transactional apps because of the freedom they offer, but expect those apps to have the highest levels of security.
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Denne historien er fra May 2023-utgaven av HWM Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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How To Secure Your Smartphone
WE COVERED THE IMPORTANCE OF A STRONG password earlier. And this also applies to your smartphone too. While using your birthdate can seem convenient, if you wouldn't use that on your PC, then you shouldn't use it on your phone either.
Ryzen AI Enters The Fray
This review covers the flagship processor in the lineup, the Ryzen AI 9 HX 370, which features a powerful 12-core, 24-thread configuration, 36MB of cache, and Radeon 890M graphics.
IT'S UPGRADE TIME
As the tenth anniversary of the Apple Watch approached, rumours about a revolutionary device with a dramatic design change swirled-the Apple Watch X. But as it turns out, we got the Apple Watch Series 10 instead.
Intel Core Ultra 2 Shines
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Smaller, Lighter, Smarter
When it comes to second-generation products, you expect improvements, and the Google Pixel Buds Pro 2 certainly delivers.
AN ATMOSPHERIC ATTEMPT
Taking on a remake of Konami's classic Silent Hill 2 was always going to be a daunting task. Enter Bloober Team, the studio behind other psychological horror titles like The Medium and Blair Witch. While those were solid efforts in their own right, Silent Hill holds a special place in the hearts of horror fans, and any attempt to update it was bound to be scrutinized.
BASIC, BUT COMPETENT
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LENOVO YOGA SLIM 7X
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COMFY, SECURE, AND OPEN
With the Nothing Ear (Open), the company has focused on elevating the open-fit experience with a stylish design, secure fit, and surprisingly solid audio quality.
The Emperor Of Mankind Approves
Warhammer 40,000: Space Marine 2 puts you right in the middle of the Imperium's most brutal battles, and it does so with an unapologetic embrace of its own absurdity.
