If I were to ask you to list fashion’s most impactful moments from the past 100 years, you might be inclined to go with Coco Chanel’s Little Black Dress. Or you might point to 2010, when Lady Gaga turned up to the MTV Video Music Awards wearing a dress made entirely of raw meat. Both are good answers. But what about Louis Vuitton’s 2019 Prestige skin, worn by Qiyana in the online video game League of Legends? Or last year’s Balenciaga Fortnite hoodie? If the latter two sound as though they’ve been pulled from the depths of a fictional universe, that’s because they have—sort of.
What these items represent is fashion’s early entry into the world of digital fashion. The Louis Vuitton skin is designed to be worn by your avatar within League of Legends while the Balenciaga hoodie is part of a collection of items that can be unlocked within the Fortnite game and purchased IRL. These may sound like marketing gimmicks to engage the next generation of consumers with luxury fashion. But they also signify fashion’s expansion beyond the physical world and may hold the key to making the industry more sustainable, inclusive, and fun.
Denne historien er fra March 2022-utgaven av Harper's Bazaar India.
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Denne historien er fra March 2022-utgaven av Harper's Bazaar India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Unyielding And Unmatched
In an industry where every move is scrutinised, Kareena Kapoor Khan lives passionately, loves her job, and understands that there’s more to her than just box-office numbers.
SEEN AND HEARD
Female authors explore how crucial it is that women write about their personal experiences.
INTO THE WORLD OF JUDY CHICAGO
What makes the feminist trailblazer an icon?
'THE LEGACY OF A SINGER WILL ALWAYS STAY INTACT'
AR Rahman believes AI can be used without compromising on the artistic essence.
THROUGH HER EYES
Indian supermodels remember legendary photographer Prabuddha Dasgupta ahead of his 68th birth anniversary.
THE SHAPE-SHIFTERS
From adorning your body to your mantle piece, jewellery designers are turning to homeware.
WEARABLE ART
Three limited-edition timepieces, inspired by Gaston-Louis Vuitton's love for artistry, is an ode to the Maison's legacy of craftsmanship.
AS LONG AS TIME
Bazaar India delves into the ethos of watch brands.
MILANO MAKEOVER
Sabato De Sarno's reimagination of this classic Gucci bag is is an ode to his Milanese becoming.
A LOVE LETTER TO JAIPUR
Designer Surily Goel reveals the making of her latest collection.