If I were to ask you to list fashion’s most impactful moments from the past 100 years, you might be inclined to go with Coco Chanel’s Little Black Dress. Or you might point to 2010, when Lady Gaga turned up to the MTV Video Music Awards wearing a dress made entirely of raw meat. Both are good answers. But what about Louis Vuitton’s 2019 Prestige skin, worn by Qiyana in the online video game League of Legends? Or last year’s Balenciaga Fortnite hoodie? If the latter two sound as though they’ve been pulled from the depths of a fictional universe, that’s because they have—sort of.
What these items represent is fashion’s early entry into the world of digital fashion. The Louis Vuitton skin is designed to be worn by your avatar within League of Legends while the Balenciaga hoodie is part of a collection of items that can be unlocked within the Fortnite game and purchased IRL. These may sound like marketing gimmicks to engage the next generation of consumers with luxury fashion. But they also signify fashion’s expansion beyond the physical world and may hold the key to making the industry more sustainable, inclusive, and fun.
Denne historien er fra March 2022-utgaven av Harper's Bazaar India.
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Denne historien er fra March 2022-utgaven av Harper's Bazaar India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Filler Fatigue
With worries about facial distortion and a shift towards the natural, is it time to sav goodbye to these corrective tweaks?
Mind-Skin Connection
Is il possible for your skincare to communicate with your brain:
Tailored for the Game
Fashion meets sports as U.S. Polo Assn. names Sawai Padmanabh Singh of ol Jaipur’ s royal family its global ambassador.
Reimagined Classic
Louis Vuitton launches the Neverfull Inside Out bag, transforming the icon into a fully reversible tote.
Italian Muse
Guecr's new high jew ellery collection isa stroll through the country’s picturesque gardens.
Co Gs Art Post, Gas Art Pas New CELSIOR Net Lay the show Neking ble e dh PATRON An TH Fotal 24 ANAR Romantics
Romcoms might not have prepared me for modern dating, but they offered a timeless sartorial guide to falling in love.
Making a Case for India's Ingenuity
William Dalrymple says The Golden Road is an extraordinary story but also the most challenging book he has written in the last two decades.
On My Playlist
Playback singer turned indie-pop artiste Dhee talks about music, identity, and empowering a new generation.
Explicitly Bold
The latest lipstick range by Nars is designed to empower wearers with colour and confidence.
Art in a Bottle
The Perfume Library founder Jahnvi Lakhota Nandan believes fragrances are meant to be liberated.