A prominent figure in both academia and the entertainment arena, Loretta Chen has cut her teeth as a university professor, theatre director, author and consultant. And now, the 45-year-old is setting up shop in the metaverse with the launch of Smobler Studios, a metaverse design agency headquartered in Singapore with offices in Canada, US and Bhutan.
Together with American reality TV star J.J. Lane, the company will be the first to launch a concert venue in The Sandbox, a metaverse and gaming ecosystem where people can play, build, own, and even monetise their virtual experiences.
J.J. envisioned a venue that would not only host live music experiences, but also serve as a social hub to connect music lovers across the world. We were selected after he interviewed over 10 studios as our team understood what was needed to reinvent an industry, says the co-founder. She emphasises that Smobler Studios is the builder think of them as architects – and not the owner or producer of the venue.
We'd like to think that what we're working on will be the most dope given the scale of our build. There will be Greek- and Roman-inspired amphitheatres, elements of an F1 event and a large-scale aquarium.
BRINGING COMMUNITIES CLOSER TOGETHER
What was it that drew Loretta to this space? As it is, having obtained her doctorate in theatre studies from the National University of Singapore and University of California, Los Angeles, she is currently an adjunct professor and also teaches brand marketing at Ritsumeikan Asia Pacific University in Japan, as well as Leadership, Performing Arts and Peace Studies at the University of Hawaii.
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Denne historien er fra June 2022-utgaven av Her World Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Dressing For Success
Today's workplace dress codes are more varied than ever, but as the lines blur, we're left wondering: Is dressing down impacting how we show up - and how confident we feel at work?
Power Puff
This '80s skirt trend is popping up on our social media feeds and on the streets.
Is Social Media Really Necessary For Career Success?
Social media platforms are powerful job-hunting and networking tools, but if you don't use them for professional reasons or aren't comfortable posting online, don't worry - there are other ways to improve your career prospects.
PAYING IT FORWARD
When she noticed that women in developing countries were not getting the funding they deserved, Laina Raveendran Greene started Angels of Impact.
FIRING UP SINGAPORE'S INDIE CINEMA SCENE
Nothing makes Karen Tan, co-founder of The Projector, more happy and fulfilled than making a difference to a film-goer's experience. For her, that spells \"f-u-n\" and brings people together. In the third instalment of the \"HER WORLD, HER SPARK\" series, presented in partnership with DBS, we speak to Karen about her journey.
WILLA BELLE
ONG is intentional about building the next blocks of her career
Back For Good
Get ready we are now in the halterneck era.
Stick Sunscreen
Using sunscreen is extremely important to protect our skin from the harmful effects of the sun’s UV rays.
Beyond The 9-To-6
According to Her World's annual What Women Want survey, a staggering seven in 10 women in Singapore are willing to take a pay cut for a job that offers better perks and benefits, with a flexible work schedule being a top priority. Are employers here ready to accept flexible arrangements as part of our lexicon?
Leading Singapore's Sustainable Innovations
In this second instalment of the "HER WORLD, HER SPARK" series, presented in partnership with DBS, we speak to Oh Chu Xian, founder of deep tech start-up Magorium. Determined to make the construction sector a more sustainable one, she's revolutionising it with a new technology that turns plastic waste into sustainable building materials.