In the United States, there have been reports of a “tween takeover” at Sephora, with young girls swarming the stores for products from brands like Drunk Elephant, Sol de Janeiro, Glow Recipe and Summer Fridays. Search Tiktok, and you’ll find videos of the brand’s employees, fellow shoppers and commentators talking about this craze.
It’s no surprise when you consider the ubiquity of young celebrities and social media influencers promoting age-reversing products and “tweakments” (non-surgical cosmetic treatments). Last year, 14-year-old American Carson Bradley received attention for posting her involved skincare routine on Tiktok, which included applying retinol, taking apple cider vinegar pills, and putting on a face mask for 10 minutes daily.
“Here are some things I do to slow down the ageing process,” she narrates in her video, also revealing that she started this skincare routine at the age of 12.
Carson is among the growing number of “baby beauty influencers” that are taking to the Internet to update their legions of followers about their makeup and skincare routines, with celebrity children such as North West and Penelope Disick (both offspring of the Kardashian clan) aged 10 and 11, respectively, paving the way.
With the oldest among the Gen Z population hitting 27 this year, this cohort is already thinking about ways to avoid fine lines and wrinkles. According to statistics from consumer Intelligence Company NielsenIQ, 61 percent of Gen Zs shop luxury beauty, higher than Gen X and boomers. This population is also spending more than their millennial counterparts in terms of skincare and haircare.
Denne historien er fra February 2024-utgaven av Her World Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra February 2024-utgaven av Her World Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Is Social Media Really Necessary For Career Success?
Social media platforms are powerful job-hunting and networking tools, but if you don't use them for professional reasons or aren't comfortable posting online, don't worry - there are other ways to improve your career prospects.
PAYING IT FORWARD
When she noticed that women in developing countries were not getting the funding they deserved, Laina Raveendran Greene started Angels of Impact.
DRESSING FOR SUCCESS
Today's workplace dress codes are more varied than ever, but as the lines blur, we're left wondering: Is dressing down impacting how we show up - and how confident we feel at work?
Power Puff
This '80s skirt trend is popping up on our social media feeds and on the streets.
FIRING UP SINGAPORE'S INDIE CINEMA SCENE
Nothing makes Karen Tan, co-founder of The Projector, more happy and fulfilled than making a difference to a film-goer's experience. For her, that spells \"f-u-n\" and brings people together. In the third instalment of the \"HER WORLD, HER SPARK\" series, presented in partnership with DBS, we speak to Karen about her journey.
WILLA BELLE
ONG is intentional about building the next blocks of her career
Back For Good
Get ready we are now in the halterneck era.
Stick Sunscreen
Using sunscreen is extremely important to protect our skin from the harmful effects of the sun’s UV rays.
Beyond The 9-To-6
According to Her World's annual What Women Want survey, a staggering seven in 10 women in Singapore are willing to take a pay cut for a job that offers better perks and benefits, with a flexible work schedule being a top priority. Are employers here ready to accept flexible arrangements as part of our lexicon?
Leading Singapore's Sustainable Innovations
In this second instalment of the "HER WORLD, HER SPARK" series, presented in partnership with DBS, we speak to Oh Chu Xian, founder of deep tech start-up Magorium. Determined to make the construction sector a more sustainable one, she's revolutionising it with a new technology that turns plastic waste into sustainable building materials.
