Love Et Cetera

Shop discreetly at adult showroom stores in the heartlands.

- Cheong Wen Xuan

It looks like a convenience store along the quiet corridor. Walk-in and you’ll hear the catchy K-pop tunes playing in the background. You’re drawn to the towering display of neatly stocked shelves between the narrow aisles, and the walls where metal brackets groaned beneath the weight of merchandise, in the well-lit space.

A convenience store, it is not. Take a closer look at the colourful packaging of adult toys, and you’ll see that this is an adult emporium and showroom. Located in the heartland, it’s tucked away in a secluded wing on the first level of the grand old dame that is Upper Serangoon Shopping Centre – home to old and new trades from traditional medicinal halls, snack shops and small offices.