With a nod to Scandi style and its new product director, the HK brand rethinks what makes modern work wear go beyond work.
Who is the new G2000 woman? According to the brand’s new product director, Hong Konger Melinda Wong, she is probably most of us: constantly on the go, a white-collar worker who likes her work wear stylish but not excessive, and equal parts comfortable and well made.
Wong joined the brand in late 2016 to give G2000 Woman a fresher perspective; the brand’s last refresher was in 2010. With her debut – the S/S ’18 collection – she tells us why the brand for work wear isn’t office lady centric anymore, and is a label to pay attention to in 2018.
ITS NEW SENSIBILITY IS SCANDI
Denne historien er fra February 2018-utgaven av Her World Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Denne historien er fra February 2018-utgaven av Her World Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Power Puff
This '80s skirt trend is popping up on our social media feeds and on the streets.
Is Social Media Really Necessary For Career Success?
Social media platforms are powerful job-hunting and networking tools, but if you don't use them for professional reasons or aren't comfortable posting online, don't worry - there are other ways to improve your career prospects.
PAYING IT FORWARD
When she noticed that women in developing countries were not getting the funding they deserved, Laina Raveendran Greene started Angels of Impact.
DRESSING FOR SUCCESS
Today's workplace dress codes are more varied than ever, but as the lines blur, we're left wondering: Is dressing down impacting how we show up - and how confident we feel at work?
FIRING UP SINGAPORE'S INDIE CINEMA SCENE
Nothing makes Karen Tan, co-founder of The Projector, more happy and fulfilled than making a difference to a film-goer's experience. For her, that spells \"f-u-n\" and brings people together. In the third instalment of the \"HER WORLD, HER SPARK\" series, presented in partnership with DBS, we speak to Karen about her journey.
WILLA BELLE
ONG is intentional about building the next blocks of her career
Back For Good
Get ready we are now in the halterneck era.
Stick Sunscreen
Using sunscreen is extremely important to protect our skin from the harmful effects of the sun’s UV rays.
Beyond The 9-To-6
According to Her World's annual What Women Want survey, a staggering seven in 10 women in Singapore are willing to take a pay cut for a job that offers better perks and benefits, with a flexible work schedule being a top priority. Are employers here ready to accept flexible arrangements as part of our lexicon?
Leading Singapore's Sustainable Innovations
In this second instalment of the "HER WORLD, HER SPARK" series, presented in partnership with DBS, we speak to Oh Chu Xian, founder of deep tech start-up Magorium. Determined to make the construction sector a more sustainable one, she's revolutionising it with a new technology that turns plastic waste into sustainable building materials.
