The Moncler Genius Project
Her World Singapore|July 2018

The point of this exercise, which started in June: Keep the conversation going (and cash registers ringing) for the Italian brand with monthly releases of its famous down jacket – reinvented by some of the hottest in the fashion community – for eight months.

The Moncler Genius Project

If a fashion label launches a collection, and no one is there to ’gram it, does it happen at all? Moncler wants to make sure that people do, now that it has done away with its twice-a-year Gamme Rouge and Gamme Bleu launches. In their place: a monthly capsule that involves multiple big names and up-and-coming designers.

Denne historien er fra July 2018-utgaven av Her World Singapore.

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Denne historien er fra July 2018-utgaven av Her World Singapore.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

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