The Reboot Of Louis Vuitton's Blossom Jewellery Line
Her World Singapore|July 2019

Modern, casual, versatile, the house’s fine jewels have been reimagined by its new artistic director for watches and jewellery.

The Reboot Of Louis Vuitton's Blossom Jewellery Line

Designer logos don’t come much more recognisable than Louis Vuitton’s interlocking Ls and Vs, quatrefoils and fourpetalled flowers.

Introduced and patented in 1896 by Georges Vuitton, son of Louis, as a way to prevent counterfeiters from ripping off the family’s trunk designs, the monogram has since become the house’s ID – and it’s on almost everything Louis Vuitton. As an exercise in branding, it’s a master stroke.

But like all successes, it has also created conundrums: How does one inject freshness into something everyone knows? How does one make people look at it with new eyes?

Denne historien er fra July 2019-utgaven av Her World Singapore.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra July 2019-utgaven av Her World Singapore.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

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