The swiss army Knife Company looks ahead to new models and the next generation.
They say that the more things change, the more they stay the same. That adage is only partially true for Victorinox,the company known as the original and official Swiss Army Knife company.
It’s been 125 years since the company supplied its first knife to the Swiss Army. And while the little red knives, with all of their many tools, are still the ones people most associate with the company, they have introduced new models that look much different.
What has stayed the same is the company’s commitment to offering quality products at reasonable prices, with a focus on knives that provide a toolbox in your pocket. Carl Elsener Jr., CEO of Victorinox, is the fourth-generation Elsener to head the company. He knows what his company does best. “I think for us, our strength is the functionality to provide this really small toolbox with many functions and features,” said Elsener. “Not only for when you’re outdoors, but also when you are about your daily business. That makes you feel equipped for every day’s adventures. This is our strength, where we focus. And there are other people who focus on tactical knives and they are better than us at this. Our strength, where we are best, is the little red knife from Switzerland.”
LOOKING BACK
Elsener’s great grandfather, Karl Elsener, began making knives in the Schwyz area of Switzerland in 1884. He formed the Association of Swiss Master Cutlers in 1890, and in 1891, that cooperative won a contract to provide the Swiss Army with pocket knives for its soldiers. Previously, the army had used knives supplied by companies in Germany.
Denne historien er fra March-April 2017-utgaven av Knives Illustrated.
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Denne historien er fra March-April 2017-utgaven av Knives Illustrated.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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TIP TALK
UNDERSTANDING THE DIFFERENCES BETWEEN BLADE TIP SHAPES AND WHY IT MATTERS
HOLDING FIRM
GETTING A GRIP ON KNIFE HANDLE BENEFITS, MATERIALS, AND FUNCTIONALITY
EDGE UP
TIPS, TRICKS, AND TECHNIQUES TO SHARP WHEN ADVENTURING FAR FROM HOME
THE COMBAT KITCHEN
SLICE, DICE, CHOP, AND CUT: FOOD PREP WITH BLADES FROM POPULAR TACTICAL KNIFE COMPANIES
MORAKNIV Classics
THESE TIMELESS BUSHCRAFT KNIVES HAVE BEEN UPDATED AND ARE BETTER THAN EVER
ONE FOR THE ROAD
CHOOSING AN “EVERYWHERE KNIFE” CAN BE DIFFICULT DUE TO COMPLICATED KNIFE LAWS
TRAVELING LIGHT
SOMETIMES, INEXPENSIVE UTILITY BLADES YOU PICK UP AT YOUR DESTINATION CAN GET THE JOB DONE
MATCHED PAIR
JB KNIFE WORKS LAYMAN KNIFE AND GAMBIT HATCHET COMBO: ONE PICKS UP WHERE THE OTHER LEAVES OFF
WHEN BIGGER IS BETTER
THE CAS IBERIA CHOP HOUSE IS A MACHETE THAT PROVIDES BIG BLADE CUTTING POWER
KITCHEN KNIVES DON'T HAVE TO BE DULL
I have a confession to make. See if this sounds familiar. I take meticulous care of the knives I use for everyday carry, hunting, and general woods wandering. I wipe them down with an oily cloth after use and I never let them get too dull. Seldom do I have to restore a damaged edge. Most of the time I simply touch up the edges of my pocketknives with a few careful strokes across the rough bottom of a ceramic coffee cup. That’s usually all that’s needed. I don’t use my knives as screwdrivers or pry bars. As a matter of fact, I still have the very first knife I ever owned, an old Boy Scout knife that was handed down from my older brother. The blades have a deep patina that comes with using carbon steel over the years, but the knife is very usable still.
