Master Of Showbiz
MillionaireAsia India|May/June 2018

Drawing inspiration from brands that are leaders in their category, sanjeev Bijli, the young and dynamic entrepreneur is passionate not only about increasing Pvr’s footprints across the country, he wants to continue to focus on innovation, technology and customer service as the way forward

Parineeta Sethi & Pallavi Singh
Master Of Showbiz
Walt Disney has rightly said, “Movies can and do have tremendous influence in shaping young lives in the realm of entertainment towards the ideals and objectives of normal adulthood.” This quote by the pioneer of the American animation industry has shaped many a young lives. If there is one name that stands out for making movie watching business a complete entertainment package then it has to be that of Sanjeev Bijli. Together with his elder brother Ajay, Sanjeev Bijli introduced the concept of multiplexes to millions of movie crazy Indians making the theatre one of the coolest places to hang out. With childlike love for cinema common to the siblings and a bond that continues to strengthen with every passing day, they have together built a world-class chain of cinemas for moviegoers to cherish.

A business family for a background, a zeal to perform, a mother as a guardian angel and an enterprising brother by his side combined with his love for cinema and his far sightedness as an entrepreneur have made PVR Cinemas a name to be reckoned with. As its Joint Managing Director, Sanjeev Bijli plans to set up 1000 screens by 2020 even as he aspires to make it a one stop destination for all moviegoers.

Given where you are at the moment, is it difficult to remember where you started from?

I remember it crystal clear, as if it was just yesterday. At that moment, it was difficult to probably visualise that we would come this far. The Chanakya was the 600th screen opened last year. We have opened more properties since then. So now we have a presence of 612 screens across the country.

What made you decide to get into the business of cinema?

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