FOR DECADES, TELEVISION CREATORS had a pretty good way of finding out if their show was a hit: They could look at the Nielsen ratings, an imperfect, universal system for measuring viewership. Now that question is a lot more difficult to answer because, according to showrunners and producers, the platforms streaming their work share almost no data with them. Third-party measurement companies are springing up to fill the void, but without input from the platforms, they can't tell the whole story. This means the people who made a show may have little idea how big its audience is and even less of an idea about whether the streamer is happy-right up until the moment the show is renewed or canceled.
In a series of anonymous interviews, showrunners opened up about how it feels when your show's fate is a black box. (The platforms themselves declined to comment on their data-sharing practices.) To some people, it's liberating: They think tracking viewership isn't a showrunner's job anyway, and there was never a time when Hollywood decisions felt anything but arbitrary.
But to others, the data void adds an extra dose of anxiety-how are you supposed to negotiate without the numbers to back it up?
1 CREATOR OF A CANCELED NETFLIX ANIMATED KIDS' SHOW
THEIR MIND-SET WAS It's not about the number of people watching it. The thing we really need is for people to subscribe to the service, so ideally the thing that you make would bring in somebody who wouldn't have otherwise paid for Netflix. I thought, Well, that's cool! There's not very much stuff that's like the stuff that I make.
Denne historien er fra July 04 - 17, 2022-utgaven av New York magazine.
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Denne historien er fra July 04 - 17, 2022-utgaven av New York magazine.
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A Wonk in Full- Ezra Klein, glowed-up and post-coup, was almost a celebrity at the convention.
Ezra Klein, glowed-up and post-coup, was almost a celebrity at the convention. Ezra Klein, who is known to keep his passions in check, did not have the right credentials to get into the arena. The Secret Service didn't recognize the New York Times' star "Opinion" writer and podcaster, but eventually he was able to figure out how to get in to where he belonged. This was, after all, as much his convention as any journalist's, since its high-energy optimism turned on the fact that President Joe Biden was no longer leading the ticket and, starting early this year, Klein had led the coup drumbeat.
The Afterlife of Donald Trump - The presidential hopeful contemplates his campaign, his formidable new opponent, and the miracle of his continued existence.
Donald Trump raised his right hand and grabbed hold of it. He bent it backward and forward. I asked if I could take a closer look. These days, the former president and current triple threat-convicted felon, Republican presidential nominee, and recent survivor of an assassination attempt-comes from a place of yes. He waved me over to where he sat on this August afternoon, in a low-to-the-ground chair upholstered in cream brocade fabric in the grand living room at Mar-a-Lago.
Danzy Senna Can't Stop Thinking in Black and White
Her latest novel holds diminishing returns.
Live, Laugh, Love
Dick jokes meet sentimentality in a wily Sandler-Safdie collab.
Tim Burton Is Great Again
A long-awaited sequel revels in gore and nostalgia.
In the Shack With Robert Caro
The Power Broker is turning 50. The final LBJ book is almostwell, he won't say exactly, but he's trying for 900 words a day.
24 Comedians You Should Know RIGHT NOW
THE COMEDY industry is undergoing a metamorphosis in 2024. Name-brand venues like the Second City and UCB are opening or reopening in New York, beloved local spots are being bought out by megacorporations, and streaming-service-helmed comedy festivals are usurping the old-fashioned ones. Post-WGA strike, TV-development execs are growing green-light-shy, Hulu is entering the stand-up fray, and YouTube specials are becoming just as worthy of watching as Netflix specials, if not more so.
Leading Lady
Anna Sawai could take home the Emmy for her performance in Shogun. But she's keeping her cool.
RESTAURANT REVIEW: Le Même Veau
The Frenchette crew has taken over the 87-year-old restaurant, and the snails are as garlicky and the duck as pink as ever.
DESIGN HUNTING: A LOFT WITH A HIGHER PURPOSE
Ali Richmond, co-founder of the nonprofit Fashion for All Foundation, has lived in this Brooklyn loft for almost 20 years with his archive of designer clothing.