Street Culture

Jimmy Choo teams up with Virgil Abloh’s Off-White label to bring forth the strong emergence of luxury streetwear in a new capsule collection.

- Monique Madsen

Think of it as modern-day fairy tale: high street meets high fashion, they live happily ever after. This is the kind of design globalisation Off-White’s creator Virgil Abloh envisions. By partnering up with Jimmy Choo, Off-White gives the brand the opportunity to explore different ideas, helping it to venture into the eclectic side of streetwear.

Gone are the days when urban fashion (now more popularly known as streetwear) was viewed as a secret club for the cool, as young hipsters are now spotted and snapped throughout the streets of downtown Los Angeles, New York, and Tokyo. As we watch the traditional gatekeepers of fashion take a backseat to the influx of social media influencers who can command a brand’s popularity with the power of their network, streetwear has now reached the realms (and runways) of luxury fashion houses.

Milan-based label Off-White earned great success in storming luxury barricades since its launch in 2013, taking its place beside venerated luxury brands. Abloh’s popular and coveted Off-White label is perhaps a testament to where fashion is heading to: a transitional mix of the past and present; a future of rebuilding new rules. Unafraid of mixing fashion extremes, old and new, highand low-end, menswear and womenswear, Abloh represents a generation veering away from the norms of gender, place, work, or religion, but instead, looking towards possibility and change.