The American burger chain Hardee's is frequently criticized for its ads featuring hyper-sexualized women. Using sex to sell burgers however is not the only way to go wrong when persuading people to buy things. All advertisers are persuaders, but it's possible to go about persuasion in either morally legitimate or morally illegitimate ways. Here I want to argue that nearly all advertisements are immoral.
Usually, when advertising is immoral, it is immoral in the way that lying is immoral. We say too simply that 'lying is wrong'. We mean that it is wrong by default. There are exceptions, but you've got to make the case for them. An individual act of lying may be morally permissible, even mandatory: one must lie to the Nazi officer about the Jews hiding in the attic. However, most advertising is immoral because most of it is sophistry, sophistry is generally wrong, and the circumstances of the production of this sophistry are unexceptional.
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Denne historien er fra June / July 2022-utgaven av Philosophy Now.
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Anselm (1033-1109)
Martin Jenkins recalls the being of the creator of the ontological argument.
Is Brillo Box an Illustration?
Thomas E. Wartenberg uses Warhol's work to illustrate his theory of illustration.
Why is Freedom So Important To Us?
John Shand explains why free will is basic to humanity.
The Funnel of Righteousness
Peter Worley tells us how to be right, righter, rightest.
We're as Smart as the Universe Gets
James Miles argues, among other things, that E.T. will be like Kim Kardashian, and that the real threat of advanced AI has been misunderstood.
Managing the Mind
Roger Haines contemplates how we consciously manage our minds.
lain McGilchrist's Naturalized Metaphysics
Rogério Severo looks at the brain to see the world anew.
Love & Metaphysics
Peter Graarup Westergaard explains why love is never just physical, with the aid of Donald Davidson's anomalous monism.
Mary Leaves Her Room
Nigel Hems asks, does Mary see colours differently outside her room?
From Birds To Brains
Jonathan Moens considers whether emergence can explain minds from brains.