The American burger chain Hardee's is frequently criticized for its ads featuring hyper-sexualized women. Using sex to sell burgers however is not the only way to go wrong when persuading people to buy things. All advertisers are persuaders, but it's possible to go about persuasion in either morally legitimate or morally illegitimate ways. Here I want to argue that nearly all advertisements are immoral.
Usually, when advertising is immoral, it is immoral in the way that lying is immoral. We say too simply that 'lying is wrong'. We mean that it is wrong by default. There are exceptions, but you've got to make the case for them. An individual act of lying may be morally permissible, even mandatory: one must lie to the Nazi officer about the Jews hiding in the attic. However, most advertising is immoral because most of it is sophistry, sophistry is generally wrong, and the circumstances of the production of this sophistry are unexceptional.
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Denne historien er fra June / July 2022-utgaven av Philosophy Now.
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The Two Dennises
Hannah Mortimer observes a close encounter of the same kind.
Heraclitus (c.500 BC)
Harry Keith lets flow a stream of ideas about permanence and change.
Does the Cosmos Have a Purpose?
Raymond Tallis argues intently against universal intention.
Is Driving Fossil-Fuelled Cars Immoral?
Rufus Duits asks when we can justify driving our carbon contributors.
Abelard & Carneades Yes & No
Frank Breslin says 'yes and no' to presenting both sides of an argument.
Frankl & Sartre in Search of Meaning
Georgia Arkell compares logotherapy and atheistic existentialism.
Luce Irigaray
Luce Irigaray, now ninety-two years old, was, among many other things, one of the most impactful feminists of the 1970s liberation movements - before she was marginalised, then ostracised, from the francophone intellectual sphere.
Significance
Ruben David Azevedo tells us why, in a limitless universe, we’re not insignificant.
The Present Is Not All There Is To Happiness
Rob Glacier says don’t just live in the now.
Philosophers Exploring The Good Life
Jim Mepham quests with philosophers to discover what makes a life good.