Eat, Drink And Be Entertained
Prestige Singapore|Feb 2020
Eatertainment is the buzzword for a dining experience combining food and drinks with entertainment. Annabel Tan explores the rising trend here and distils a list of novel concepts to check out
Annabel Tan
Eat, Drink And Be Entertained

Dining out is no longer as simple and straightforward as it was before. As more eatertainment venues pop up around the island, it has become apparent that Singaporeans are demanding more from their time and money spent at a restaurant or bar. Especially in the gastronomic paradise of Singapore where celebrity restaurants exist alongside Michelin-starred hawkers, good food is always accessible, practically a given and, increasingly, no longer enough.

The concept of marrying dining with entertainment is not new; karaoke bars, board game cafes and bowling alleys have been doing it for decades. But the difference is that one would not seek out a gourmet meal at those establishments, whereas the term eatertainment places just as much importance on the food as the activities or performances for an overall amazing, multisensory experience.

As for where the trend stemmed from, industry experts point to the booming experience economy, where on top of products and services, increasingly sophisticated modern-day consumers also expect an exceptional and memorable experience. According to new projections from market intelligence firm Greenlight Insights, such experiences will become a US$12 billion (S$16 billion) industry by 2023. It is an economy driven by millennials, who seek out physical and emotional connections in experiences that are preferably also shareable on social media.

“Millennials and young adults generally crave for experiences rather than goods and have the most spending power to indulge in a unique dining experience,” observes Lawrence Le Fu, general manager of Madame Fan at JW Marriott Singapore South Beach. In November last year, the Chinese restaurant launched the first edition of Mì by Madame Fan, a quarterly series of dining experiences. At the dinner, guests were treated to a line-up of dance, music and magic performances while they enjoyed a five-course dinner.

Denne historien er fra Feb 2020-utgaven av Prestige Singapore.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra Feb 2020-utgaven av Prestige Singapore.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA PRESTIGE SINGAPORESe alt
Sailing Into A Dream
Prestige Singapore

Sailing Into A Dream

Scenes from the fantasy feature Game of Thrones come to life in the otherworldly landscapes of the Arctic Circle.

time-read
6 mins  |
November 2024
Here Come The Sun Seats
Prestige Singapore

Here Come The Sun Seats

Italian furniture has long held the crown for blending luxurious, sophisticated design with impeccable craftsmanship.

time-read
2 mins  |
November 2024
ABSOLUMENT FAB
Prestige Singapore

ABSOLUMENT FAB

France's premier fair for fine-art and antiques returns for its third edition inside its new home in the Grand Palais.

time-read
7 mins  |
November 2024
Through the Director's Lens
Prestige Singapore

Through the Director's Lens

Filmmaker JIA ZHANGKE and his protégé RAFAEL MANUEL share their perspectives on life, cinema and their current projects.

time-read
4 mins  |
November 2024
THE CUTTING EDGE
Prestige Singapore

THE CUTTING EDGE

Having long played quiet supporting roles in the gem industry, gem cutters are finally having their day in the sun. Four acclaimed independent master gem cutters share more about their love of the craft and the creation of their best pieces.

time-read
7 mins  |
November 2024
Spheres of Power
Prestige Singapore

Spheres of Power

Following up on the gold- and titanium-focused Tiffany Titan by Pharrell Williams launch collection, the superstar now turns to pearls for a softer, but no less striking, second act.

time-read
2 mins  |
November 2024
Horological Masterpieces Reimagined
Prestige Singapore

Horological Masterpieces Reimagined

Beyond the wrist, these timekeepers transcend all traditional boundaries.

time-read
3 mins  |
November 2024
WILD IMAGINATION
Prestige Singapore

WILD IMAGINATION

Cartier's latest category-spanning Panthère de Cartier novelties showcase the endless ways in which the panther continues to inspire.

time-read
2 mins  |
November 2024
READY FOR ACTION
Prestige Singapore

READY FOR ACTION

The latest watch to come from the celebrated Richard Mille and McLaren partnership looks set to be another trailblazing timepiece.

time-read
2 mins  |
November 2024
THE RIGHT ANGLES
Prestige Singapore

THE RIGHT ANGLES

Twenty-five years after the launch of its last new collection, Twenty-4, Patek Philippe introduces the Cubitus range.

time-read
2 mins  |
November 2024