Art is for everyone," says Daniel Arsham, and we find it hard to disagree with him. To announce his ambassadorship with Hublot, the US contemporary artist has just debuted a spectacular sundial he sculpted out of snow in the Swiss mountain resort town of Zermatt, which is not just home to a chalet-style Hublot Boutique Zermatt, but also keeps time with Hublot clocks and operates the Hublot-Express high-speed chairlift.
Created on a 2,583m ledge in the shadow of the Matterhorn, one of the most iconic peaks in the world, the 20m installation named Light & Time is public, statement and ephemeral. Incredibly, it is a functioning outdoor timekeeper based on the shadows cast by the quartz crystal-shaped obelisk. As the sun moves throughout the day, the shadow cast by the central pointer indicates the time in the raked snow. The sundial also echoes Hublot's design language, integrating familiar cues such as the famous screws that hold the Big Bang's bezel in place.
While it is only visible from the top of the mountain, which art lovers would have to reach using the ski lifts, a video reel of this project can be found on Prestige's Instagram account @prestigesg. By the time you read this, the temporary installation could have partially melted away. Yet, it represents the very essence of his signature style and what he seeks to achieve through his works.
FOR THE PEOPLE
Denne historien er fra April 2023-utgaven av Prestige Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Denne historien er fra April 2023-utgaven av Prestige Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
GLAMOUR AND BEYOND
PRESTIGE'S BEYOND THE HORIZON BALL PULLS OUT ALL THE STOPS.
RACING BULL
Lamborghini's breakthrough plug-in hybrid, the Revuelto, might be the supercar it needs to pull ahead in the electrification space race.
SYMPHONY OF THE SENSES
Prestige sits down with world-class pianist and Rolex Testimonee HÉLÈNE GRIMAUD as she shares her journey through sound and silence.
Tapestry of the Heart
Jaipur Rugs, which recently launched in Singapore, is one of India's largest manufacturers of hand-knotted rugs. Its secret commitment to a social mission of equality and empathy.
FJORDS, FREEDOM AND FINE FOOD
Oceania Cruises' Riviera will make its debut voyage to Alaska in 2025, bringing guests deep into the wilderness of America's northernmost state while delivering The Finest Cuisine at Sea.
LESSONS FROM THE LONG ROAD
An extended cruise from Vancouver to Tokyo proves that to go further and deeper, you sometimes have to slow down.
Checks and Balance
Louis Vuitton's latest fine jewellery range, Le Damier de Louis Vuitton, is inspired by the house's Damier check. Artistic director for watches and jewellery FRANCESCA AMFITHEATROF takes us through the process.
IN DAZZLING FORM
Powered by a new movement, the Asia Pacific exclusive editions of the Round Skeleton Baguette 31 editions by Franck Muller sparkle with baguette-cut diamonds or coloured precious gemstones.
A TIME FOR SQUARE
In October, Patek Philippe unveiled its first wholly new collection of timepieces in 25 years. Prestige Singapore was among the first in the world to see the Cubitus trio of timepieces and find out how they were created.
STILL THE ONE
With a distinctive design including an off-centre dial, outsize date and an asymmetrical layout, the Lange 1 stood out from the horological pack when it was launched in 1994. It continues to do so even today, three decades on.
