Alessandro Michele enlists a new troop of collaborators to convey his “be who you want to be” ethos for Gucci’s Autumn/Winter 2018. Who are his new allies? JACQUIE ANG reports
IT WAS MADE-FOR-INSTAGRAM fodder right from the start. Alessandro Michele’s immaculate set for Autumn/Winter 2018 had tiled ceilings, stark overhead LED spotlights, fire doors with panic bars, and surgical beds surrounded by plastic waiting room-style seats to complete the operating theatre installed in the show space of Gucci’s headquarters.
Models of no fixed identity or origin cradled a baby dragon, a chameleon and even decapitated heads (relax, they’re just Makinarium replicas!). One sported eyes on the hands, while another had a third eye on the forehead.
While the next-level spectacle that only he can conjure racked up the likes, what will ring up sales is the new roll call of collaborators the creative director — who sees his work akin to a surgeon’s — has enlisted to enable you to craft your own identity.
SEGA
One more crossover from Pre-Fall 2018 is the Flashtrek lace-up shoes, Michele’s crossbreed of the mountain boot and chunky trainer.
Sporting high-grip rubber soles, the shoes walked the runway in six different variations of colours and materials including suede, techno canvas, leather and mesh, which means every style is one-of-a-kind. The souped-up Autumn/Winter 2018 generation flaunts a detachable criss-cross grosgrain strap studded with colourful crystals.
The shoe’s tongue carries the Gucci brand in the font of Japanese multinational video game developer SEGA, which made its debut in Spring/Summer 2018.
MAJOR LEAGUE BASEBALL
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