From Balmain to Chanel, fashion brands have been on a honeymoon with hip-hop. But is this newfound love genuine? VINCENZO LA TORRE investigates
That fashion and hip-hop go way back is no news but things have changed from the days when the world of rap, Kanye West included, was worshipping at the altar of luxury and kept at a distance from it by gatekeeper editors and designers, who thrived on the perceived exclusivity of their industry.
While clothes have played a pivotal role in the history of hip-hop from the outset, it was sportswear brands such as Adidas, Reebok and Nike or quintessential US labels like Tommy Hilfiger and Ralph Lauren that dominated the closets and appeared in the videos of rappers (remember Run-DMC’s 1986 hit “My Adidas”?). While hip-hop was always fascinated with high fashion, the love wasn’t mutual and up until the turn of the 21st century, rappers looked at the world of couture with their noses pressed against impenetrable windows.
In 1999 Sean Combs, aka P Diddy, tried to join the big leagues of the New York fashion scene with the launch of his eponymous brand, followed by a personal investment in Zac Posen in 2004. Coverage in US Vogue and industry buzz notwithstanding, his line was never taken seriously and ended up being relegated to the discount racks of Macy’s.
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Denne historien er fra October 2017-utgaven av Prestige Singapore.
Start din 7-dagers gratis prÞveperiode pÄ Magzter GOLD for Ä fÄ tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg pÄ
Double Take
Although somewhat dismissed by the contemporary art world as gimmicky, works that incorporate optical illusions remain immensely popular with the general public. Perhaps it speaks to our inherent need for something slightly magical in our everyday lives.
Plugged Into Wealth
Fintech advocate Carney Mak is bullish on disruptive technologies, but preaches deep understanding of business models before diving in.
Going for Green
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TABLES TURNED
They could have their pick of the best schools, but more young super achievers from Asia are going to a hotel academy a choice they believe opens up more doors.
PRECIOUS HISTORY
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A clasp-free necklace that could be easily put on by the wearer, without assistance.
Colours of the Season
Thanks to K-pop stars, analysing colours to personalise make-up has surged, with theslategs service available from the boutique of Korean. brity make-up artist JUNG SAEM MOOL.
MAKING OF AN OPUS
In Hermesâ BarĂ©nia, in-house perfumer CHRISTINE NAGEL has realised a decade-long dream that harks back to her childhood stories.
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Serums from homegrown skincare brand Blé de Fonty target more than just the face.
Pucker Up
Lip moisturisers are essential in Singaporeâs air-conditioned environment. We share our personal favourites and introduce lip care that go the distance.