Jaeger-LeCoultre’s Deputy CEO Geoffroy Lefebvre talks to candice chan ahead of the SIHH in January about Polaris, a new men’s collection, and riding the tech wave
Johann Rupert, chairman of the Swiss-based luxury-goods conglomerate Richemont (parent company of brands such as Cartier, Jaeger-LeCoultre and Van Cleef & Arpels) wasn’t joking when he said, “I want to see less grey-haired men [in management]”.
Meet Geoffroy Lefebvre, deputy CEO of Jaeger-LeCoultre, and widely expected as next in line to helm the brand since Georges Kern left Richemont in 2017. The 40-year-old INSEAD graduate worked at management consultancy firm McKinsey & Company before joining Richemont in 2011 as its global industry director. Since then, he was Vacheron Constantin’s managing director of operations for slightly more than two years before assuming his current position at Jaeger-LeCoultre.
WILL YOU BE IMPLEMENTING CHANGES TO JAEGER-LECOULTRE’S CURRENT POSITIONING?
I think we are lucky to be serving male and female clients equally and we don’t want that to change. We won’t see a change in the price brackets. The level of quality and the amount of work and passion that we put into our watches, and specifically our entry-level products, provide an excellent price-to-value ratio today so this is something we do not want to change. Our prices are not going to go up: We still want to be present in the entry range segment — and I mean entry range as defined for Jaeger-LeCoultre to be about $10,000 for men’s watches and a little lower for the Reverso line. The new Polaris collection we are introducing at the SIHH will have an entry price similar to that of the Master Control.
TELL US MORE ABOUT THE POLARIS COLLECTION.
Denne historien er fra February 2018-utgaven av Prestige Singapore.
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Denne historien er fra February 2018-utgaven av Prestige Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Double Take
Although somewhat dismissed by the contemporary art world as gimmicky, works that incorporate optical illusions remain immensely popular with the general public. Perhaps it speaks to our inherent need for something slightly magical in our everyday lives.
Plugged Into Wealth
Fintech advocate Carney Mak is bullish on disruptive technologies, but preaches deep understanding of business models before diving in.
Going for Green
SIMON ROGAN's visionary approach of cooking in tune with nature is inspiring chefs in Asia to be more sustainable.
TABLES TURNED
They could have their pick of the best schools, but more young super achievers from Asia are going to a hotel academy a choice they believe opens up more doors.
PRECIOUS HISTORY
Cleef Arpel TACHA VASSILTCHIKOV res her insights the jewellery house Peers preserving its patrimony and Heritage.
MARKS OF DISTINCTION
A clasp-free necklace that could be easily put on by the wearer, without assistance.
Colours of the Season
Thanks to K-pop stars, analysing colours to personalise make-up has surged, with theslategs service available from the boutique of Korean. brity make-up artist JUNG SAEM MOOL.
MAKING OF AN OPUS
In Hermes’ Barénia, in-house perfumer CHRISTINE NAGEL has realised a decade-long dream that harks back to her childhood stories.
Everywhere Care
Serums from homegrown skincare brand Blé de Fonty target more than just the face.
Pucker Up
Lip moisturisers are essential in Singapore’s air-conditioned environment. We share our personal favourites and introduce lip care that go the distance.
