Society stalwart Tan Min-Li graces events in the latest runway collection, appearing ever radiant in flawless make-up. The lawyer- whose beauty favourites include Clé de Peau, SK-II and FaceGym - says that about 80 per cent of her beauty and clothing purchases have been online over the past decade.
As more shopping is done virtually, brands are placing more importance on creating a smooth buying experience for this growing group of customers. Specifically, the beauty industry is equally enthralled by the possibilities of enhancing experiences through intelligent solutions.
It begins by understanding consumers at an individual level. Estée Lauder, for instance, offers in-depth skin diagnostic tools on its website, assessing various lifestyle and environmental factors to curate personalised product recommendations tailored to the individual's skin requirements. Brands like Lancôme take analysis to a deeper level with the development of an innovative machine known as the Skin Screen. This machine utilises multi-angle photography and micro-scanning for precision mapping of skin health, customising routines to meet individual needs.
Denne historien er fra January 2024-utgaven av Prestige Singapore.
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Denne historien er fra January 2024-utgaven av Prestige Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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TRIUMPH OF IMAGINATION
Cartier’s latest limited-edition Tutti Tutti jewellery collection is a joyful expression of the house’s boundless creativity and commitment to pushing design boundaries.
Dancing on a Palate
Singapore is a haven for gourmets seeking the next must-visit food spots. Here are four that offer flavours from the region and beyond.
THE X FACTOR
Geely’s Zeekr X is an all-electric poweiimes of a compact SUV that packs plenty of Scandinavian charm into a sumptuous cabin.
MISSION TO ENGAGE
Filmmaker HE SHUMING crafts his stories of human connection with the aim of sparking the magic of cinema.
PORT OF DELIGHT
The Douro Valley, the home of port wine, offers more than just exceptional vintages. Here, visitors are immersed in centuries-old winemaking traditions, luxurious retreats and awe-inspiring landscapes.
ELECTRIC LIGHT ORCHESTRA
The Paraiba tourmaline has become the gemstone du jour, a stunning showcase of electric blue and green capturing the hearts of their wearers. But what exactly is it about these vibrant gems that has caught the world's attention?
A House of Enchantment
Van Cleef & Arpels' Asia Pacific president JULIE CLODY MEDINA sheds light on the enduring popularity of the classic Alhambra, and why the jewellery maison is on a mission to share its savoir-faire with the widest possible audience.
Wonder in Every Moment
From a Santos-Dumont that tells the time backwards to the Reflections bracelet watch that mirrors a dial using a polished surface, Cartier's latest timepieces revolve around the theme of magic. Cartier image, style and heritage director PIERRE RAINERO shares more.
IN PERFECT HARMONY
breathes fresh life into one of its oldest watch families inspired by a classical design principle.
HEAVENLY HOST
Capella Hotel group president CRISTIANO RINALDI reveals what the World's Best Hotel Brand has in store.