THE MODERN DRUGSTORE is a land of rainbows. The perky pink of Pepto-Bismol. The soothing green of NyQuil. From aisle to aisle, peppy purples and rootin’-tootin’ reds promise fresh this and happier that.
But lest anyone be lulled into thinking it’s all fun and games, a familiar whiskey-colored face is still there to remind us that it’s still about killing germs.
Ladies and gentlemen, meet the product America trusts with its dirtiest jobs: Listerine.
Specifically, the brown stuff. Official name: Listerine Original Antiseptic Mouthwash. It’s the stuff you find in Pop-Pop’s medicine cabinet that tastes like an old shoe. The stuff that’s become an unlikely super star to teenagers, stand-up comedians, and beyond. And the stuff that was named the most trusted mouthwash in the Reader’s Digest annual survey of health and wellness products. In fact, the 4,000 Americans surveyedby the global market research firm Ipsos selected Listerine as the single most trusted brand in their medicine cabinets.
“I like to think that the burning inside my mouth makes that bacteria suffer,” said one person in the survey.
“There ain’t anything more real,” comic Tony Baker recently put it. “The brown Listerine plays zero games. The brown Listerine is all business.”
Denne historien er fra March 2021-utgaven av Reader's Digest US.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Denne historien er fra March 2021-utgaven av Reader's Digest US.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Election Day Memories - Stories about voting by the people, for the people
A Convincing Argument When my boyfriend and I were finally old enough to vote in our first presidential election, we spent months debating with one another about our chosen candidates. We were quite persuasive, as we discovered when we got home from the polls and learned that we'd both voted for the other's initial choice.―SHERRY FOX Appleton, WI
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