Andre Poulheim is the man behind the wild lines of Bang & Olufsen’s BeoLab 90 speakers.
![Big Bang Theory](https://magarticles.magzter.com/articles/2107/273732/5ac500aaa688d/Big-Bang-Theory.jpg)
“Create an icon for our vision of sound”, went the design brief for the Bang & Olufsen BeoLab 90.
The speakers, intended as a present for the Danish electronics company’s 90th birthday, look spectacular, even by B&O’s lofty standards.
The BeoLab 90 takes its place in the pantheon of the maddest-looking speakers of all time.
Creating it, both from an audio engineering and design standpoint, was no easy task.
“It’s the most complex product we and Bang & Olufsen ever did,” says Andre Poulheim, one of the cofounders of Cologne-based design studio Noto, and one of the people behind the speaker’s radical form.
As with most incredibly complex objects, Poulheim states that “the brief was the simplest one we ever got” and “we had endless opportunities”. But, the only problem is that freedom, as George Orwell wrote in Nineteen Eighty-Four, is slavery.
“If you have a car, you know it needs to have four wheels, so you already have a starting point. But if you look at speakers, it could have any shape,” explains Poulheim. The challenge, he adds, was “to find a solution that would provide an equally unprecedented visual experience. What we always try to do is think of what kind of experience we’re trying to deliver. We define the experience first and think of how to deliver it with its aesthetics and materials.”
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Denne historien er fra April 2018-utgaven av Robb Report Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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![Building Lasting Legacies In Asia](https://reseuro.magzter.com/100x125/articles/2107/1823655/7Le0rOAXz1725888176708/BUILDING-LASTING-LEGACIES-IN-ASIA.jpg)
Building Lasting Legacies In Asia
Julius Baer’s commitment to long-term client partnerships is key to its success in helping clients in the region realise their wealth ambitions.
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Empowering Generations Of Wealth Owners
Serving one-quarter of the world’s billionaires globally, Citi Private Bank offers a time-tested approach to preserving and growing family wealth, seeking to help legacies flourish for generations to come.
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This Month's Feed
Only the best dining and drinking spots in Singapore.
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SUSTAINABILITY ON THE GREENS
The general manager and director of agronomy at Sentosa Golf Club, Andrew Johnston, reflects on his tenure at one of Asia’s elite golfing destinations.
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Best of the Best - Wine
Lounging in a Maldivian resort, wine-tasting in Bordeaux, putting a sports car through its paces at Sonoma Raceway, curating the best watches from Geneva, perusing the top menswear accoutrements in Milan, testing cutting-edge yachts in Monaco. The life of a Robb Report editor may sound glamorous, but-actually, we can't argue there. Even so, separating the wheat from the chaff is no small task in the luxury realm, since even the chaff can be mighty impressive. In our 36th annual Best of the Best issue, we again offer our assessment of the past year's most exemplary products, places and experiences. And yes, edition number 37 is already underway.
![Best of the Best - Travel](https://reseuro.magzter.com/100x125/articles/2107/1823655/cZKcqWV1B1725886592767/BEST-OF-THE-BEST-TRAVEL.jpg)
Best of the Best - Travel
Lounging in a Maldivian resort, wine-tasting in Bordeaux, putting a sports car through its paces at Sonoma Raceway, curating the best watches from Geneva, perusing the top menswear accoutrements in Milan, testing cutting-edge yachts in Monaco. The life of a Robb Report editor may sound glamorous, but-actually, we can't argue there. Even so, separating the wheat from the chaff is no small task in the luxury realm, since even the chaff can be mighty impressive. In our 36th annual Best of the Best issue, we again offer our assessment of the past year's most exemplary products, places and experiences. And yes, edition number 37 is already underway.
![Best of the Best - Home](https://reseuro.magzter.com/100x125/articles/2107/1823655/cfCfn3j6V1725886177687/BEST-OF-THE-BEST-HOME.jpg)
Best of the Best - Home
Lounging in a Maldivian resort, wine-tasting in Bordeaux, putting a sports car through its paces at Sonoma Raceway, curating the best watches from Geneva, perusing the top menswear accoutrements in Milan, testing cutting-edge yachts in Monaco. The life of a Robb Report editor may sound glamorous, but-actually, we can't argue there. Even so, separating the wheat from the chaff is no small task in the luxury realm, since even the chaff can be mighty impressive. In our 36th annual Best of the Best issue, we again offer our assessment of the past year's most exemplary products, places and experiences. And yes, edition number 37 is already underway.
![Best of the Best - Technology](https://reseuro.magzter.com/100x125/articles/2107/1823655/N5TZcNeJz1725885722033/BEST-OF-THE-BEST-TECHNOLOGY.jpg)
Best of the Best - Technology
Lounging in a Maldivian resort, wine-tasting in Bordeaux, putting a sports car through its paces at Sonoma Raceway, curating the best watches from Geneva, perusing the top menswear accoutrements in Milan, testing cutting-edge yachts in Monaco. The life of a Robb Report editor may sound glamorous, but-actually, we can't argue there. Even so, separating the wheat from the chaff is no small task in the luxury realm, since even the chaff can be mighty impressive. In our 36th annual Best of the Best issue, we again offer our assessment of the past year's most exemplary products, places and experiences. And yes, edition number 37 is already underway.
![Best of the Best - Style](https://reseuro.magzter.com/100x125/articles/2107/1823655/6l05CvFiW1725884900785/BEST-OF-THE-BEST-STYLE.jpg)
Best of the Best - Style
Lounging in a Maldivian resort, wine-tasting in Bordeaux, putting a sports car through its paces at Sonoma Raceway, curating the best watches from Geneva, perusing the top menswear accoutrements in Milan, testing cutting-edge yachts in Monaco. The life of a Robb Report editor may sound glamorous, but-actually, we can't argue there. Even so, separating the wheat from the chaff is no small task in the luxury realm, since even the chaff can be mighty impressive. In our 36th annual Best of the Best issue, we again offer our assessment of the past year's most exemplary products, places and experiences. And yes, edition number 37 is already underway.
![Best of the Best - Jewellery](https://reseuro.magzter.com/100x125/articles/2107/1823655/1BVtKZZbj1725884433552/BEST-OF-THE-BEST-JEWELLERY.jpg)
Best of the Best - Jewellery
Lounging in a Maldivian resort, wine-tasting in Bordeaux, putting a sports car through its paces at Sonoma Raceway, curating the best watches from Geneva, perusing the top menswear accoutrements in Milan, testing cutting-edge yachts in Monaco. The life of a Robb Report editor may sound glamorous, but-actually, we can't argue there. Even so, separating the wheat from the chaff is no small task in the luxury realm, since even the chaff can be mighty impressive. In our 36th annual Best of the Best issue, we again offer our assessment of the past year's most exemplary products, places and experiences. And yes, edition number 37 is already underway.