IN AN INDUSTRY ruled by dignity and tradition, H Moser & Cie stands out as a rebel not afraid to make pointed, provocative statements and outrageous timepieces. Its Swiss Alp Watch collection, for example, consists of rectangular timepieces that bear a suspiciously striking resemblance to a certain iconic smartwatch. Other memorable pieces include Nature Watch, which was festooned with living plants that needed water and light, and Swiss Mad Watch, crafted out of actual cheese.
But these antics have purpose. Swiss Mad Watch was, for instance, a response to what the brand believed was insufficient standards set for the Swiss Made label, while Nature Watch was a statement on environmental sustainability and responsibility. Other ventures, such as the series of videos supporting the Pioneer collection, take sarcastic aim at established industry advertising.
Denne historien er fra March 2020-utgaven av Robb Report Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra March 2020-utgaven av Robb Report Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
BREAKING DOWN WALLS
Georgina Atkinson, managing partner of Origin Private Office, on the evolving landscape of high-end real estate.
Aged Gracefully
The Benromach 50 Years Old by Gordon & MacPhail is a delicious single malt, touched by love, passion and the human hand.
This Month's Feed
Only the best dining and drinking spots in Singapore.
Small-scale Thinking
Architect Todd Saunders wants to change the way we approach hospitality design from the ground up.
Todd Snyder Is Exactly Where He Wants To Be
\"Our whole goal is to present product in a way that guys get it and understand it, versus 'Here's some crazy aspirational brand-you go figure it out on your own'.\"
Depp Dive Into Sauvage
Johnny Depp on music, scents and the mystique of creativity.
Time For Poetry
Pascal Raffy on his love affair with the 202-year-old house of Bovet.
One of a Kind
The incomparable Lange 1 turns 30 this year and A. Lange & Söhne marks the occasion with its trademark understatement.
P For Personality
Enhance your swing, and inject your personal style while you're at it, with TaylorMade's new P-770 and P-7CB irons.
The Short-hop-adventure-craft Category Takes Off
Inside the flight deck of Pivotal's Blackfly eVTOL, an ultra-smart ultra-light with eight propellers, electric propulsion and no pilot's licence required.