The Amazing Story of Amazon Business Knowledge

How Amazon Got Started - The year was 1994. A young, then 30 years old, Jeff Bezos was working in Wall Street. That was when he began to see the internet revolution take place and decided to quit his job and start an internet company. The wake-up call was this was an amazing statistic that showed web usage in 1994 was growing at the rate of 2,300% a year. This got him thinking as he knew things just don’t grow that fast without a reason. He asked himself - What kind of business plan might make sense in the context of that growth? Then he made a list of the top 20 products that he could potentially sell on the internet. He first decided on books because of their low cost and popular demand.

Amazon first launched in 1995 as a website that only sold books. But that was just the beginning of an amazing journey that fate had decided for him. Amazon soon became a leader in the sector and enabled them to offer a wider selection of books than its bricks-and-mortar bookstore rivals. While still selling books, Jeff Bezos had a clear vision for the company's explosive growth and e-commerce domination. He knew from the very beginning that he wanted something like ‘an everything store’. He recalls that when he started selling books everybody told him, 'Look, you're just computer guys and you don't know anything about selling books.' Nobody tells him that now.