Feel Your Beat

Ray-Ban Studios is a creative think tank that celebrates self-expression as a display of individuality. It’s a hub where artists can share their life stories and tell us how they stay loyal to their genuine, inner self while nurturing what their heart beats for in a world that so often pushes us to forget who we are, to conform.

Founded in 1937, Ray-Ban has a deep-rooted connection to music. Bob Dylan was rarely seen without his Ray-Ban Wayfarers in the sixties, Ray Charles was a dyed in the wool Ray-Ban fan, and the brand’s musical legacy was affirmed by the Ray-Ban Wayfarertoting Blues Brothers in the early 80s. Now for, 2018, Ray-Ban introduces a new concept firmly rooted in its musical foundations: Ray Ban Studios.

Ray-Ban Studios is a creative think tank that celebrates self-expression as a display of individuality. It’s a hub where artists can share their life stories and tell us how they stay loyal to their genuine, inner self while nurturing what their heart beats for in a world that so often pushes us to forget who we are, to conform.

The Bronx-raised DJs The Martinez Brothers are the first artists chosen to launch Ray-Ban Studios, with a limited edition capsule collection of 500 pieces which were launched on June 1st, 2018. The styles are available on Ray-Ban.com and in selected Ray-Ban stores.

The 2018 Campaign: Feel Your Beat Ray-Ban Studios has launched its first campaign, Feel your Beat, which revolves around the brand’s most iconic art form: music.