A World Apart

A little craziness never hurt anybody, says Nicolette Wong, least of all when it is in the form of Kenzo’s new fragrance

- Nicolette Wong

YOU WOULD PROBABLY HAVE seen the video by now—it stars dancer Margaret Qualley, who begins the four-minute sequence sitting at a formal dinner and ends it jumping through a giant floating eye made of flowers. In between, she licks a statue, attacks a man in a tuxedo, and shoots lasers from her fingers before cartwheeling down an empty boulevard. Naturally, she does all of these dressed in heels and a floor-length green frock. But this video isn’t merely an artistic statement about the tendency for gala dinners to drive some of us crazy. It is, instead, an ad. For a fragrance, of all things.