To understand Alessandro Michele’s Gucci, one has to immerse themselves in the universe he has created. Cheryl Chan takes an in-depth look at the Italian creative director’s unique approach to crafting filmlike advertising campaigns
IN 2015, WHEN THE THEN relatively unknown Alessandro Michele was first tasked to take over Gucci as its creative director, no one would have predicted the cultural juggernaut that the Italian fashion house would eventually become. And in such a short time, no less. While Michele had already started working there in 2002 and was associate designer to former creative director Frida Giannini from 2011, there was close to no public information about him, or hints of the Gucci universe he was about to create.
And what a world he has created. With his highly original vision, Michele didn’t just rejuvenate Gucci, he made it relevant again. In 2017, the house reported a first quarter revenue increase of 51 per cent—its strongest in 20 years. It went through an entire rebranding exercise to position itself as fashion’s vanguard, even though it has a century-long history as a luxury house. This was a man who was presented as fashion’s messiah by an industry that was craving for something new, and he was going to be Gucci’s saviour. And with his long dark flowing locks and beard, he even looked the part.
Denne historien er fra April 2019-utgaven av Singapore Tatler.
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Denne historien er fra April 2019-utgaven av Singapore Tatler.
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A Family Jewel
Fanty Soenardy unveils the crowning jewel of her vault-a Chaumet tiara that she dreams of passing down to her daughter on her wedding day
GROWTH MINDSET
Three women entrepreneurs share their smart habits to managing money and growing wealth—and doing so meaningfully with purpose
A Classic Redefined
Through the organic beauty of wood veneers, Steinway & Sons' limited edition Masterpiece 8X8 explores an alternative to the established aesthetic of pianos
Oak Artistry
Born of a collaboration with contemporary circus producer Cirque du Soleil, Vibrant Oak, the fourth release in The Macallan's Harmony Collection, pays homage to the Scottish whisky house's rich history with oak and the sherry-seasoned oak casks central to its heritage
Full Potential
Philippine tourism is buzzing with activity, and Christina Garcia Frasco is at the forefront of it all
Live & Learn
When Anthonia Hui and Leonardo Drago still lived in Hong Kong nearly three decades ago, they came across a beggar on the streets. “Just as I was about to pull out my wallet, Leo held my hand and said, ‘How do you know he’s not scamming you?’”
Hip to Be Square
Patek Philippe launches Cubitus, its first new collection in 25 years, in Munich, Germany, debuting three sporty and elegant watches By Annabel Tan
Marine Wonders
Rolex's Perpetual Planet Initiative and Mission Blue join forces to support the conservation of Indonesia's island paradise of Nusa Penida and its magnificent biodiversity
Deep Purpose
Rolex champions environmental conservation through its Perpetual Planet Initiative, which supports ocean-focused organisations such as Sylvia Earle's Mission Blue and Titouan Bernicot's Coral Gardeners
Grand Designs
When it comes to grand touring, few carmakers can boast the storied history of Maserati, which has been producing vehicles that embody grand touring's golden era, which originated in the mid-20th-century, for more than 75 years.
