Sulwhasoo may have its roots in ginseng, but the hero ingredient in its latest Bloomstay Vitalizing line truly embodies the essence of its name, reports Chloe Pek
PLUM BLOSSOMS BLOOMING IN the snow paint a pretty picture, but more than that, it sends a message of strength and resilience. The delicate flower blooms vibrantly to mark the arrival of spring, after enduring the harsh winter snow. It is this tenacity that inspired South Korea’s leading beauty brand Sulwhasoo when it first came into being in 1987. Sulwha, in Korean, means “blooming like a beautiful snow blossom on the skin”, while Soo is “exceptionally beautiful”.
“We selected plum blossoms as part of our identity because it signifies vitality and a strong spirit,” says Mina Kim, senior vice president of Sulwhasoo. “Ever since we started using ‘Sulwha’ in our brand name, we wanted to use plum blossoms as a key ingredient in our products.”
So it is fair to say that the brand’s new anti-aging Bloomsday Vitalizing line, which reaps the antioxidant properties of plum blossoms, has been decades in the making. “When Sulwhasoo first started, we didn’t have the technology to extract the effective components from plum blossoms, so we started to research on the fragrance that we could get from them,” Kim explains.
Denne historien er fra May 2019-utgaven av Singapore Tatler.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra May 2019-utgaven av Singapore Tatler.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Mathew Leong
As the Norway-based Singaporean chef celebrates a milestone year both personally and professionally, he opens up about the toughest moments of his career and why failing is not an option
Asian Inspirations
Chef Ace Tan on his second restaurant, Asu-his love letter to regional Asian cuisine
State of the Arts
Arts nominated member of parliament Usha Chandradas discusses growing the creative economy by focusing on both supply and demand
Through a Curator's Lens
Circe Henestrosa, a fashion curator and the head of the School of Fashion at Lasalle College of the Arts, University of the Arts Singapore, merges her personal connection with artist Frida Kahlo with her extensive curatorial experience to explore intersecting themes of identity, disability and cultural heritage
Second Nature
Poet and educator Yong Shu Hoong brings fresh perspectives to the helm of the Singapore Writers Festival, from interdisciplinary perspectives to multilingual programmes
Wine Down
Nothing wraps up the day like a nice glass of vino. From flashy hedonistic escapades to geeky watering holes, these new wine bars promise celebrated viniferous pours that will please even the most discerning of oenophiles
A Legacy in Silhouettes
Kristina Blahnik, CEO of the designer shoe brand Manolo Blahnik and the niece of its legendary founder, shares her insights on preserving the house's heritage and introduces the new Manolo's Silhouettes campaign
To Have and to Hold
With its sumptuous textures, Loro Piana's elegant autumn/winter 2024 collection is a chic celebration of craft, quality and the universal appeal of tactility
Scent of Strength
Hermès unveils its first chypre perfume, Barénia―a captivating fragrance crafted by renowned perfumer Christine Nagel that embodies bold femininity and celebrates the brand's rich heritage
Nocturnal Revival
Nighttime skincare rituals will get a boost of supercharged restoration with La Mer's new Rejuvenating Night Cream
