Maximilian Busser Speaks About The Future Of His Brand
Singapore Tatler|November 2018

MB&F founder Maximilian Büsser speaks to Nicolette Wong about his new HM9 Flow, and the future of his company

Nicolette Wong
Maximilian Busser Speaks About The Future Of His Brand

There is no seconds hand on any MB&F. If you want seconds, go and buy a watch.” Such is the kind of exhortation that has become signature for Maximilian Büsser, who is regarded as a rock star of sorts in the watchmaking world. His company MB&F (which stands for Maximilian Büsser & Friends) creates timepieces that have never been seen before in the watch industry—beautiful machines with inventive mechanics that just happen to tell the time. His Horological Machine No 1 (or HM1), with its separated hours and minutes display, voluminous 8-shaped case and four-barrel movement, seems tame by comparison to his current works, but it represented a whole new world of watchmaking back in 2007. Eleven years, several prizes, and numerous landmark watches later, Büsser is in Singapore to launch his latest creation, the HM9 Flow.

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