Luxury e-tailer MatchesFashion.com has remained ahead of the curve in innovating consumer experiences, both real and virtual. Its latest venture, 5 Carlos Place, brings the two seemingly disparate worlds into one space.
Last month, London-based luxury e-tailer MatchesFashion.com opened its new home, 5 Carlos Place, set in the city’s affluent Mayfair district. Housed within an iconic red brick Queen Anne building, the sprawling 7,000-square-foot space spreads across five floors of diverse utility.
The Mayfair address is the latest addition to the retailer’s repertoire of brick-and-mortar establishments. Inherently, the move piques the industry’s skepticism on the commercial viability of a physical store at a time of shifting consumer patterns. The preconceived uncertainty, however, is easily put to rest in dissecting the tailored retail experience curated at the month-old London space.
This store is nothing like the archetypal boutique offering; it is an amalgamation of real and virtual shopping experiences. It is best described as a tangible space where MatchesFashion. com plays host to its consumers, be it those who walk through the door or the ones who prefer to shop online.
With innovation deeply embedded in MatchesFashion.com’s DNA since its beginnings in 1987, 5 Carlos Place is its latest endeavor to stay abreast of consumer patterns. Over an email correspondence with the e-tailer’s chief brand officer Jess Christie, T Singapore delves deeper into the venture and weigh in on the general shifts in consumerism.
KAMES NARAYANAN: What are some of the shifts that you have noticed in consumer buying habits in the past few years?
JESS CHRISTIE: Social media has definitely been the biggest shift. The rise of Instagram and social connectivity has made the global customer savvier than ever about brands, leading to an increased demand for immediacy and inspiration.
KN: Why do you think that now is an opportune time for the debut of 5 Carlos Place?
Denne historien er fra October 2018-utgaven av T Singapore: The New York Times Style Magazine.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra October 2018-utgaven av T Singapore: The New York Times Style Magazine.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Look At Us
As public memorials face a public reckoning, there’s still too little thought paid to how women are represented — as bodies and as selves.
Two New Jewellery Collections Find Their Inspiration In The Human Anatomy
Two new jewellery collections find their inspiration in the human anatomy.
She For She
We speak to three women in Singapore who are trying to improve the lives of women — and all other gender identities — through their work.
Over The Rainbow
How the bright colours and lively prints created by illustrator Donald Robertson brought the latest Weekend Max Mara Flutterflies capsule collection to life.
What Is Love?
The artist Hank Willis Thomas discusses his partnership with the Japanese fashion label Sacai and the idea of fashion in the context of the art world.
The Luxury Hotel For New Mums
Singapore’s first luxury confinement facility, Kai Suites, aims to provide much more than plush beds and 24-hour infant care: It wants to help mothers with their mental and emotional wellbeing as well.
Who Gets To Eat?
As recent food movements have focused on buying local or organic, a deeper and different conversation is happening among America’s food activists: one that demands not just better meals for everyone but a dismantling of the structures that have failed to nourish us all along.
Reimagining The Future Of Fashion
What do women want from their clothes and accessories, and does luxury still have a place in this post-pandemic era? The iconic designer Alber Elbaz thinks he has the answers with his new label, AZ Factory.
A Holiday At Home
Once seen as the less exciting alternative to an exotic destination holiday, the staycation takes on new importance.
All Dressed Up, Nowhere To Go
Chinese supermodel He Sui talks about the unseen pressures of being an international star, being a trailblazer for East Asian models in the fashion world, and why, at the end of the day, she is content with being known as just a regular girl from Wenzhou.
