Poetry And Purpose
Tatler Singapore|January 2021
As beauty and wellness become increasingly driven by values rather than value, the influence of Aesop and its pioneering concept is becoming undeniable
Coco Marett
Poetry And Purpose

Cult is a word that gets thrown around often in the beauty world. But few brands can claim to have such a legion of loyalists as Aesop. Since it was founded in 1987 in Melbourne, the Australian skincare brand has drummed up an army of conscious customers who care about design, the environment, consumption and, if we’re being real, status.

I first met Suzanne Santos, co-founder and chief customer officer of Aesop, when we appeared together on a panel to discuss how Covid-19 has transformed the beauty industry. “We’ve lived in the bathroom in a very matter-of-fact way, where we’ve tried to do things quickly; slap product on our face and rapidly clean our teeth,” she lamented at the time. “Now, we have this pause, and the bathroom is a place where there is consideration. I personally welcome the shift in demand for more time to nurture and celebrate oneself. We have always encouraged our customers to use each product with a sense of purpose.”

Conducted over Zoom, Santos spent much of our discussion pacing around her sun-soaked Melbourne living room, dressed in a loose white ensemble and thick-framed glasses. Her demeanour is at first intimidating, then refreshing, then captivating. You soon come to realise that, like Aesop, Santos simply doesn’t operate the same way others of her ilk do. There are no rehearsed or publicist-approved answers; careful and considered in her responses, she possesses the kind of contemplative authenticity that has shaped the brand she’s helped to build over three decades. My interest piqued, I asked if we could continue our conversation after the panel.

Denne historien er fra January 2021-utgaven av Tatler Singapore.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra January 2021-utgaven av Tatler Singapore.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA TATLER SINGAPORESe alt
Old-World CHARM
Tatler Singapore

Old-World CHARM

Professional photographer and content creator Zipeng Lee takes off to Switzerland to experience some of the country’s most storied heritage hotels

time-read
4 mins  |
October 2024
THE World ACCORDING TO Redzepi
Tatler Singapore

THE World ACCORDING TO Redzepi

Renowned Noma chef René Redzepi and executive producer Matt Goulding unpack Apple TV's new eight-part docuseries, Omnivore, and its exploration of humanity through food

time-read
5 mins  |
October 2024
COURAGE OF CONVICTION
Tatler Singapore

COURAGE OF CONVICTION

Tatler speaks to Bing Chen, Prabal Gurung and Kevin Lin to discuss how their non-profit Gold House is changing the future of the Asian diaspora

time-read
8 mins  |
October 2024
INDUSTRIALI
Tatler Singapore

INDUSTRIALI

Exploring the important sustainability efforts taking place beyond obvious industries

time-read
8 mins  |
October 2024
THE BALL'S INHER COURT
Tatler Singapore

THE BALL'S INHER COURT

China's most celebrated tennis star Li Na opens up about her career, influencing young athletes and her continuous learning journey

time-read
6 mins  |
October 2024
Love Story
Tatler Singapore

Love Story

Set in Paris, Graff's new bridal campaign marries the timelessness of love and diamonds

time-read
3 mins  |
October 2024
Over the Rainbow
Tatler Singapore

Over the Rainbow

The inspirations behind Hermés creative director for jewellery Pierre Hardy's latest and gorgeously colourful high jewellery collection surprise and delight

time-read
4 mins  |
October 2024
Twist and Turn
Tatler Singapore

Twist and Turn

Bvlgari's debut Tubogas jewellery collection reimagines a classic technique with 16 stunning creations

time-read
5 mins  |
October 2024
Game On
Tatler Singapore

Game On

From diamond‑set carabiner‑inspired clasps to a carbon fibre cuff, Chanel knocks it out of the park with Sport, an audacious and innovative high jewellery collection unlike any other

time-read
6 mins  |
October 2024
The Wrist Taker
Tatler Singapore

The Wrist Taker

Shipping scion and basketball team owner Hendi Widodo unlocks his vault of rarefied timepieces

time-read
3 mins  |
October 2024