Sum Of All Parts
Tatler Singapore|December 2020
The Majurity Trust founder and chairman Danny Yong and Musim Mas Holdings CFO and executive director Alvin Lim have teamed up to snowball the impact of their philanthropic efforts
Karen Tee
Sum Of All Parts

With relaxed demeanours and an easy rapport between them, Danny Yong and Alvin Lim lob jokes at each other like long-time pals. In reality, the two men have barely had time to get acquainted—their cover shoot with Tatler Singapore on a Saturday morning was only their second face-to-face meeting.

But what unites these two industry giants is a burning drive to make a positive impact on the community and to inspire people from all walks of life to take action and make a difference.

Hedge fund manager Yong is the founder and chairman of philanthropic organisation The Majurity Trust (TMT) and founder of Yong Hon Kong Foundation, while Lim is the chief financial officer and executive director of Musim Mas Holdings, one of the world’s largest privately-owned integrated palm oil corporation.

In July, the Musim Mas BlueStar* Fund was launched through a $1 million cash donation to TMT. Focused on alleviating and preventing youth depression and suicide, the fund is one of the “portfolios” under TMT dedicated to issue-specific causes.

Grants are disbursed through these funds, which also include the Silver is Gold fund, which aids the elderly in Singapore, particularly by supporting persons with dementia and those in dementia care work, while the ACI Trampoline Fund was established during the pandemic to address the longer-term needs of vulnerable people in Singapore and help them bounce back after the crisis. TMT also funds the operational costs of running Ray of Hope, its flagship crowdfunding charity that enables the community in Singapore to directly help others in need.

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