In an incredible 55-year journey, Tai Sun has evolved into Singapore’s largest nuts and snacks company that is still family-run by leaders who earned their positions.
Esther Loo, the brand’s third-generation scion and current head of marketing, is a perfect example of this. Instead of automatically assuming a role after completing her studies, she was “gently” persuaded to pave her way. “I was kicked out!” Loo laughs. “I was made to gain outside experience, so I joined an agency.”
She cut her teeth in public relations and advertising before making the switch to marketing, which turned out to be her true calling. Eleven years ago, while working at L’Oreal Singapore, the family asked her to help out with the business. Her first task? Plan and execute a brand overhaul for a then-outdated Tai Sun.
Denne historien er fra August 2021-utgaven av The PEAK Singapore.
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Denne historien er fra August 2021-utgaven av The PEAK Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
From Screen to Store
Heini Zachariassen, founder of global wine rating app Vivino on how its first retail store in the world brings data-driven curation to wine lovers.
In the Dining Spotlight
Renowned Dutch chef Sergio Herman, whose name has been associated with the Michelin Guide in the Netherlands and Belgium, is expanding his Asian footprint with his Singapore outpost, Le Pristine in Grand Hyatt Singapore.
All for One
How would you navigate a corner if you were hearing-impaired or enjoy school if you were on the spectrum? These architects posit that inclusive design must be part of mainstream standards to improve overall living environments.
Pods and Swirling Staircases
This quirky and playful home designed by Park Associates is shaped after its owners, a young family with three children.
Stories Behind the Kebava
Sufiyanto A. S., one half of the duo behind the Kebaya.Societe Instagram account, has had enough of seeing Malay identity erased and forgotten.
Good to Go
Driving classic Jaguars on the legendary Goodwood Motor Circuit is all the magic a motorhead needs.
Seasons of the Snake
Japanese architect Tadao Ando once again works his magic for Bvlgari, with the Serpenti Tubogas as an artistic canvas for nature's cyclical transformation.
Phoenix Rising
One gutsy retired pharmaceutical executive rescued two-century-old Swiss watchmaker Bovet, and today, its presence is stronger than ever in Southeast Asia.
Con Amore, Leggiero, Presto!
Chan Weitian injects new insights into Presto Drycleaners, blending operational innovation with time-honoured values.
Preserving Paradise
Gaya Island Resort takes eco-tourism beyond the expected, blending conservation efforts with authentic luxury.
