When she was a child, Olivia Sulaeman loved going to Auntie Anne’s. Her favourite activity was spelling out her name with different pretzel doughs so that she could feast on the freshly baked snacks in multiple flavours.
It was a privilege Sulaeman and her three siblings enjoyed as the bosses’ children. Her parents discovered the brand’s irresistible soft pretzels while on a work trip to the US in the 90s and immediately knew they had to launch the concept in Singapore. In 1996, their company, Chrisna Jenio, launched Auntie Anne’s as its master franchisee in Singapore.
The young Sulaemans would also jostle to man the cashier, a job they all enjoyed. “I loved serving the customers. They were so smiley and cheerful,” says Sulaeman, now 29 and the second-generation chief executive officer of Chrisna Jenio, strategically leading the chain’s growth.
Denne historien er fra October 2021-utgaven av The PEAK Singapore.
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Denne historien er fra October 2021-utgaven av The PEAK Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
From Screen to Store
Heini Zachariassen, founder of global wine rating app Vivino on how its first retail store in the world brings data-driven curation to wine lovers.
In the Dining Spotlight
Renowned Dutch chef Sergio Herman, whose name has been associated with the Michelin Guide in the Netherlands and Belgium, is expanding his Asian footprint with his Singapore outpost, Le Pristine in Grand Hyatt Singapore.
All for One
How would you navigate a corner if you were hearing-impaired or enjoy school if you were on the spectrum? These architects posit that inclusive design must be part of mainstream standards to improve overall living environments.
Pods and Swirling Staircases
This quirky and playful home designed by Park Associates is shaped after its owners, a young family with three children.
Stories Behind the Kebava
Sufiyanto A. S., one half of the duo behind the Kebaya.Societe Instagram account, has had enough of seeing Malay identity erased and forgotten.
Good to Go
Driving classic Jaguars on the legendary Goodwood Motor Circuit is all the magic a motorhead needs.
Seasons of the Snake
Japanese architect Tadao Ando once again works his magic for Bvlgari, with the Serpenti Tubogas as an artistic canvas for nature's cyclical transformation.
Phoenix Rising
One gutsy retired pharmaceutical executive rescued two-century-old Swiss watchmaker Bovet, and today, its presence is stronger than ever in Southeast Asia.
Con Amore, Leggiero, Presto!
Chan Weitian injects new insights into Presto Drycleaners, blending operational innovation with time-honoured values.
Preserving Paradise
Gaya Island Resort takes eco-tourism beyond the expected, blending conservation efforts with authentic luxury.
