It sounds like a nightmare for any entrepreneur: you launch a new business, and soon thereafter, the world is thrown into disarray due to a global pandemic. That is what happened to Brandy Dallas, the Singapore-based Canadian founder of Sans Faff, a minimalist fashion label using bamboo fabric from FSC (Forest Stewardship Council)-certified sustainable plantations that do not contribute to deforestation and natural habitat loss.
The former luxury marketer recalls, “We launched in Feb 2020, days before the world, including myself, fully understood what was about to happen.” Rather than set back the fledgling company, the pandemic accelerated its establishment.
Dallas continues, “Although the pandemic wasn’t a factor in the timing of our launch, it accelerated our share of voice in the market. Suddenly, everyone was using social media to shop, connect and pass the time while in lockdown. As a new online label that would have traditionally struggled to build a presence among all the online clutter, we suddenly had a captive audience looking to us for new content and inspiration. It helped us to build our community.”
GREEN IS GOOD BUSINESS
Sans Faffis not the only local green fashion business that has grown steadily despite Covid-19’s challenges. At sustainable fashion digital platform Zerrin (“golden” in Turkish), founder Susannah Jaffer reports that sales last year were up by 97 per cent from 2020 and also higher than pre-pandemic levels.
Denne historien er fra March 2022-utgaven av The PEAK Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra March 2022-utgaven av The PEAK Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
From Screen to Store
Heini Zachariassen, founder of global wine rating app Vivino on how its first retail store in the world brings data-driven curation to wine lovers.
In the Dining Spotlight
Renowned Dutch chef Sergio Herman, whose name has been associated with the Michelin Guide in the Netherlands and Belgium, is expanding his Asian footprint with his Singapore outpost, Le Pristine in Grand Hyatt Singapore.
All for One
How would you navigate a corner if you were hearing-impaired or enjoy school if you were on the spectrum? These architects posit that inclusive design must be part of mainstream standards to improve overall living environments.
Pods and Swirling Staircases
This quirky and playful home designed by Park Associates is shaped after its owners, a young family with three children.
Stories Behind the Kebava
Sufiyanto A. S., one half of the duo behind the Kebaya.Societe Instagram account, has had enough of seeing Malay identity erased and forgotten.
Good to Go
Driving classic Jaguars on the legendary Goodwood Motor Circuit is all the magic a motorhead needs.
Seasons of the Snake
Japanese architect Tadao Ando once again works his magic for Bvlgari, with the Serpenti Tubogas as an artistic canvas for nature's cyclical transformation.
Phoenix Rising
One gutsy retired pharmaceutical executive rescued two-century-old Swiss watchmaker Bovet, and today, its presence is stronger than ever in Southeast Asia.
Con Amore, Leggiero, Presto!
Chan Weitian injects new insights into Presto Drycleaners, blending operational innovation with time-honoured values.
Preserving Paradise
Gaya Island Resort takes eco-tourism beyond the expected, blending conservation efforts with authentic luxury.
