She is wearing a breezy black maxi dress that allows her to sit cross-legged. Her hair is neatly parted in the middle and pulled into a neat ponytail. He has on a plain white crew-neck Dri-Fit shirt. Raena Lim and Chris Halim looked more like tech billionaires with one-size-fits-all wardrobes than fashion entrepreneurs in trendy designer clothes for our morning Zoom interview.
Yet between them, they manage a five-year-old fashion start-up with over 200,000 registered users across Singapore and Indonesia, who have made over 2.3 million rentals from their inventory of 50,000 clothes and over 2,000 bags. Since its inception in 2016, Style Theory has also attracted investments of around US$30 million (S$40.3 million) from the likes of SoftBank and South-east Asian venture capital firm Alpha JWC Ventures.
In his former professional life, Halim was a level-headed Bain & Company senior associate consultant who would research the best tailors and shoemakers before putting his money on bespoke Italian suits with subtle detailing, made to-measure shirts, handmade ties and hand-crafted footwear.
“We wanted to create a better way for women to dress with an infinite selection and a better price point.”
Denne historien er fra October 2021-utgaven av The PEAK Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Denne historien er fra October 2021-utgaven av The PEAK Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
From Screen to Store
Heini Zachariassen, founder of global wine rating app Vivino on how its first retail store in the world brings data-driven curation to wine lovers.
In the Dining Spotlight
Renowned Dutch chef Sergio Herman, whose name has been associated with the Michelin Guide in the Netherlands and Belgium, is expanding his Asian footprint with his Singapore outpost, Le Pristine in Grand Hyatt Singapore.
All for One
How would you navigate a corner if you were hearing-impaired or enjoy school if you were on the spectrum? These architects posit that inclusive design must be part of mainstream standards to improve overall living environments.
Pods and Swirling Staircases
This quirky and playful home designed by Park Associates is shaped after its owners, a young family with three children.
Stories Behind the Kebava
Sufiyanto A. S., one half of the duo behind the Kebaya.Societe Instagram account, has had enough of seeing Malay identity erased and forgotten.
Good to Go
Driving classic Jaguars on the legendary Goodwood Motor Circuit is all the magic a motorhead needs.
Seasons of the Snake
Japanese architect Tadao Ando once again works his magic for Bvlgari, with the Serpenti Tubogas as an artistic canvas for nature's cyclical transformation.
Phoenix Rising
One gutsy retired pharmaceutical executive rescued two-century-old Swiss watchmaker Bovet, and today, its presence is stronger than ever in Southeast Asia.
Con Amore, Leggiero, Presto!
Chan Weitian injects new insights into Presto Drycleaners, blending operational innovation with time-honoured values.
Preserving Paradise
Gaya Island Resort takes eco-tourism beyond the expected, blending conservation efforts with authentic luxury.
