How did Ninjoo begin?
Ninjoo.com is our passion project. We have a huge amount of experience with setting up and running e-commerce businesses for super brands in the GCC. We realised that the concept of athleisure had made its way into footwear and fashion stores but was largely absent from traditional sport and fitness accessories retailing. This sparked a fire in us and we decided to pursue the idea of a premium online retail store to act as a stage for products with an attitude in style, innovation, technology, or sustainability. Through 2020, we worked on the concept, branding, products and setup. We’ve been live since the start of 2021 and couldn’t be happier with what we have created.
Tell us about some of the most unique products we’ll find on the site.
Dumbbells made of solid 18c gold is probably as unique as it gets. Apart from that, you will find a great combination of smart products, such as gym towels with a pocket and a magnet to keep them from slipping off machines at the gym; an LED smart skipping rope that displays your jump count mid-air; and designled products such as fitness balls with a faux-leather cover. In our luxury category, you can get items such as fully customisable foosball tables where you can even customise the players’ jerseys or gender.
What do you suggest for the fitness enthusiast who has everything?
A handmade balance board. It is the perfect add-on to spice up home workouts and a beautiful piece to add style to any living space.
What’s your favourite item on the site?
Denne historien er fra June 2021-utgaven av What's On Dubai.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra June 2021-utgaven av What's On Dubai.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Trip with Vakava
A new brunch for foodies and fiesta hunters
THE BEACH HOUSE POOL DAY
You voted it as your favourite Seafood Restaurant at the What’s On Awards in May. Does it still reign supreme?
Tea by the sea
St Regis teams with Tchaba Tea for a special afternoon collab
TAIKUN
Not for the fainthearted, Taikun sizzles with its new dinner and a show
LA CASA DEL TANGO
A round of applause or a slow hand clap for this new dinner and a show concept in DIFC?
IKIGAI
If there’s one thing Dubai isn’t short of it’s Japanese restaurants. So, is there room for one more?
HOW NOT TO LOSE YOUR COOL THIS SUMMER
This is a city that works hard, plays hard, but, on a boiling hot day, can feel like hard work. So look at this month’s magazine as a little cooling comfort pack to see you through the summer season. Let yourself be whisked off to our favourite indoor bars and hideaways – with AC, summery feels and maybe an ice-cold drink to keep you chill. Then dream of refreshing dishes to fill your belly. You’ve never had it so cool.
CATCH
A surf and turf showdown every Saturday
CARNA
Very high steaks at SLS Dubai
BEEN THERE, DONE THAT
Feel like you’ve seen all that the capital has to offer? Think again…
