Will Consumer Shopping Experience Shift To Online Post Covid 19?

It is no surprise that Covid-19 has changed the way that the world once lived. Be it remote working, surviving on bare necessities, stocking up on essential goods, or completely relying on technology to communicate with the world outside; this pandemic has turned the world on its head within a span of months.

-  Mr. Nohar Nath

With companies struggling to meet their annual sales targets, they are incurring significant losses. With the lockdown mandated and consumers forcefully confined into their homes, retail stores have dried up significantly. With many cities increasingly going under lockdown, people are opting to stay indoors and only head out to purchase crucial and essential goods.

Consumers have moved away from brick and mortar shops, to buying from stores who will deliver without them having to venture out; i.e. e-commerce. With the extended time on hands to kill, consumers are looking for newer ways of engagement, through technology. The e-commerce sector has found a collective affinity from such consumers; the ones who opt for portals that they can access through the comforts of their fingertips and order what they need.