Coffee Book That Costs More Than The Car!
FHM India|August 2019

Here’s presenting a limited edition coffee book from Bentley that costs more than the car itself.

Pancham Bhardwaj
Coffee Book That Costs More Than The Car!

Paying more for a popular logo has been a celebrated tradition in human history that easily dates back to the inception of marketing itself. The whole concept behind developing a brand is to reach a status in the public consciousness, where rationally evaluating the cost of something is no longer an option. Automobile manufacturers have exploited this human weakness for years now, charging anywhere from 1001000 per cent mark-ups for commonplace items such as key rings, clothes, and stationary items.

Denne historien er fra August 2019-utgaven av FHM India.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra August 2019-utgaven av FHM India.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

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